Infographic: How creating live videos can elevate your organization

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.

For communicators looking to grab their audience’s attention, live video offers exceptional opportunities.

Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. With livestreams drawing six times the amount of engagement of other videos online, communicators would be foolish to avoid the tool.

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