Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. What is your consumer’s CTA? Are you user-friendly? What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. The usability of a digital newsroom can be measured with criteria like the number of visitors and time spent on your site, but also in the satisfaction of users and their feedback.

Brand 117

Brand Branding Infographics Analytics 117

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Resources Google 383

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Measuring Media Kit Success. If consumers and journalists trust the company, they’ll want to follow and work with it in the future. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 62% said to measure the success of messaging.

Creativity 64

Creativity Marketing Analytics Measurement 64

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Measure and Improve. Make the goal actionable. For example: Increase leads by 20%. Seize share of voice from top competitor. Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 71

Tools Blogging Pitching Google 71

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Don’t forget to include a measurable CTA (call-to-action) at the end. THE DO’S Think like a publisher, not a marketer. How can you make them care?

Writing 203

Writing Blogging Pitching Content Marketing 203

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank.

Tools 62

Tools Blogging Pitching Google 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. The usability of a digital newsroom can be measured with criteria like the number of visitors and time spent on your site, but also in the satisfaction of users and their feedback.

Brand 78

Brand Branding Infographics Analytics 78

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. The other 80 percent should focus on promotion.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

PR 20/20

MAY 16, 2023

How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Cision

AUGUST 6, 2015

As technology offerings continue to advance, consumers expectations will also evolve. Monitoring consumer perceptions across media channels helps identify what current expectations are, as well as keep a pulse on how these expectations shift over time. Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Are you creating content that others want to spend the little time that they have to consume?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. What are their job titles? What terms do they search?

Content Marketing 103

Content Marketing Print Data Analysis 103

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

AUGUST 29, 2019

This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. It’s time-consuming, but it’s the best way to see how they interact with their followers and how they react to negative statements. Infographic via smallbizgenius.

How To 74

How To Infographics Sports Small Business 74

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. I like to see things like case studies and infographics freely accessible. Mark Sherbin | CMI.

B2B 118

B2B Mobile Content Marketing SEO 118