Spotify adds silent tracks for #BlackoutTuesday, Facebook donates $10M amid employee criticism, and Starbucks embraces conversation
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
Hello, communicators:
As more organizations across industries make statements about #BlackLivesMatter, some are announcing donations and other efforts to fight against racism.
Verizon pledged $10 million, shared equally with seven social justice organizations that include National Action Network and the NAACP Legal Defense and Education Fund.
Black lives matter to @verizonmedia today and every day. Here's how we're going to help: https://t.co/x2NSKyh0ai pic.twitter.com/cYDjpdFWW9
— Verizon Media (@verizonmedia) June 2, 2020
“We cannot commit to a brand purpose of moving the world forward unless we are committed to helping ensure we move it forward for everyone,” said Verizon’s chairman and chief executive, Hans Vestberg.
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