Insider secrets for making the most of social media

Staying relevant on every major social media platform can seem impossible, not to mention draining. Here are some pro tips for how to ace your online strategy without taxing your limited resources.

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Ragan Insider Content

Are you taking a hard look at your social media strategy?

Year after year, there’s been a substantial growth in social media activity for consumers and businesses alike. Don’t let your company fall behind in the race to the top of the news feed.

Check out these four simple strategies to boost productivity and ensure you’re making the best use of your time on social media in 2018:

1. Schedule your posts.

One of the most important factors of social media management is consistency, and sometimes it seems like there just aren’t enough hours in the day to keep up with today’s fast-paced digital world. Scheduling your posts in advance ensures that no matter how busy you get, you can still provide your followers with a steady stream of fresh, new content.

On top of that, you can take advantage of sharing content at optimal times without having to worry about pulling out your phone in the middle of a task, meeting or lunch break.

Pro Tip: Check out content management systems such as Buffer, HootSuite and Sprout Social to help you simplify your social media posting schedule.

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