Stephen Waddington

JULY 21, 2020

Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Creating depth of message. Some products are complicated. How about a new car? Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. Enterprise monitoring may cost more. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 85

Publicity Survey Pitching Enterprise 85

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” After all, the firm did fork over $100,000.

Local 80

Local Corporate Insurance Insurance 80

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. More than 500 people have joined the Comms School Facebook community. Instead of breaking down barriers it is just as likely to create silos. Join our live session on Tuesday, 2 April, 6:30pm BST.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 89

Publicity Media Advertising Advertising 89

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Waxing UnLyrical

MARCH 24, 2017

And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” That’s BIG! First of all, congrats.

Nonprofit 94

Nonprofit Healthcare Enterprise Banking 94

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish. But I did watch, listen and read. And it seems brands are rushing to weigh in. My instinct? in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 8) User reviews and community comments. 3) Prezly distribution. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

prTini

JUNE 1, 2016

Think about it this way: The process of changing an HR policy at a large, corporate enterprise can take months (if not longer!), We’re grateful for the feedback and the business community’s willingness to embark on this much-needed dialogue. considering all of the necessary processes, approvals and red tape.

Policies 28

Policies Small Business Enterprise Government 28

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. You might even have to begin with anonymous sources until the community gets comfortable.

B2B 77

B2B Media Interviews eBook 77

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.

Industry 85

Industry Media Technology Employee 85

Prohibition

AUGUST 4, 2021

Fostering communities of brand advocates/brand ambassadors. Using enterprise-class insights tools and artificial intelligence, “Prohibition Insight” provides a solid strategic foundation. Blogs – personal, professional, corporate, etc. Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

JANUARY 31, 2017

Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

NewsWhip

JUNE 2, 2021

Certainly at a standard to drive corporate decision making – not just comms.” . If a communicator can see that this is an “x-type” issue, not a “y-type” issue, and see how previously “x-type” issues have played out, they can make grounded predictions. . However, historical data can have predictive value too. .

Media 88

Media Data Reddit Crisis 88

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. Those are the highest numbers that Gallup has ever reported for our community.

Policies 164

Policies Community Corporate Enterprise 164

Waxing UnLyrical

JULY 13, 2015

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications. Building Your Business With Internal Collaboration.

Internal 40

Internal International Communications Employee 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. The jubilation and raucous celebration lasted for days.

Sports 60

Sports Internal International Enterprise 60

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Loves Philip Roth and Ghostface Killah.

How To 121

How To Pitching YouTube LinkedIn 121

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation Crisis System 78

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. But they also have the advantage of having a nurtured brand community. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses.

Leadership 52

Leadership Wikipedia Film Case Study 52

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. No matter your industry, reach as many people as possible to build your community. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120