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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. What metrics are important for measuring your results? A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

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Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. What keeps them up at night?

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Future of Corporate Communications study finds CCOs investing more in technology

Stuart Bruce

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Associate Director, PR and Communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

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Symphony Technology Group Acquires Onclusive

Onclusive

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.

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