Infographic: What communicators should know about fonts

What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind.

Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros.

A well-chosen font could be the difference between a reader gleaning your message and having his or her eyeballs glaze over.

What is a font, you ask?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.