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Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

reported by the New York Times , for containing chemical ingredients that are absorbed into the skin and into the bloodstream, rather than staying on top of the skin. less messy), chemical sunscreens, rather than mineral concoctions, like zinc oxide and titanium dioxide, has substantially increased.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 249
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 133
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The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.