PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114.

Crisis Communications 147

Crisis Communications Social Media Crisis Communications 147

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. People typically seek information to reduce uncertainty, or because of their social environment. But you can’t measure that if there’s no accident.

Chemicals 52

Chemicals Brand Branding Survey 52

Karen Freberg

NOVEMBER 15, 2020

Passionate about all things crisis communications? Did I write a book on chemical spills? Interested in pop culture and social media? Write about it. Get a book proposal together. Interested in pet influencers? There should be a book on that. I wrote books on social media and PR because these are my areas of expertise.

Writing 105

Writing Chemicals Conference Resources 105

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40