Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures
Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.
Good morning PR pros:
The imminent return of Popeyes’ chicken sandwich has been fortuitous for a mother-and-son duo. They turned the marketing message into a Halloween costume—and made national headlines.
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