Twitter bans political ad buys, Toyota changes messaging on emissions, and when to use ROI or KPI measures

Also: A viral Popeyes-themed Halloween costume, Deadspin’s splashy staff exodus, Southwest’s crisis response over alleged bathroom camera, where PR pros get their news, and more.

Good morning PR pros:

The imminent return of Popeyes’ chicken sandwich has been fortuitous for a mother-and-son duo. They turned the marketing message into a Halloween costume—and made national headlines.

We made @theshaderoom guys!! . . . . . . . . . . . . . #halloween #happyhalloween #halloweencostume #lovethatchicken #popeyes #shaderoom #explorepage #explore

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