Every business should have a strong and recognizable logo. Not only can it help your company strive towards success in the future, but it can also help you significantly grow your customer base, increasing your profitability.
Today, we will be discussing why a recognizable logo is crucial for a business’s digital PR and how it plays an important role in building an online presence.
Makes a strong first impression
It’s often said, that a picture is worth a thousand words. And this is also true for your logo! Your logo design, has to convey a lot to your audience—it tells them what you do as a business, conveys aspects of your brand values, and helps create an emotional connection.
One of the first things that a potential customer will notice about your business is your logo. So you want to make sure it strikes a chord with your audience from the get go. You, only get one chance to make a great first impression, so make it count.
Ask yourself—can potential customers figure out what you sell just from looking at your logo? Your logo should communicate ownership, telling the world who you really are and helping you make your mark on your industry.
There is plenty of helpful research out there which can help you create a logo that makes a lasting impression. You only get one shot at making a good impression, so it is vital that your logo is carefully thought out.
Sets you aside from competitors
The main aim of digital PR is to increase your brands online presence. This is crucial if you want to set yourself aside from your competitors and you may be surprised at just how much a recognizable logo can influence this. Certain symbols in logos are used to represent different industries. For instance, how many butchers have you seen that use a pig in their logo? The key is to differentiate yourself from these general symbols and create a logo that makes you unique. Your logo should reflect who you are. But distinguish yourself from others.
You shouldn’t hesitate to research your competitor’s logos. Try to spot qualities that they all have in common and then do your best to work around this. Once you are able to set yourself aside from your competitors you will be able to attract new customers based on your unique edge.
Creates the foundation of your brand’s identity
In order for your digital PR team to increase your brands online presence, you will need to create a strong brand identity. A logo is just the beginning, and it plays a huge role in setting the foundation of your brand identity. Without it, how will people recognize your business?
The colors, tones and fonts that you use in your logo are determined by the story that your business is trying to tell. Your story should aim to influence your customers’ emotions. From one simple glance at your logo, will your potential customers be able to identify with your brand? There are plenty of resources out there which highlight the importance of brand identity and how it can help your business strive towards success in the future. Research is key to get it right.
Invites customers in
Although a monochrome logo can look sleek and sophisticated. It is important to remember that color schemes and interesting designs can really draw customers in. A recognizable logo will be designed to draw interest and it prompts potential new customers to look at your brand with the hopes that they will purchase a product/service from you.
One glance at a striking logo can be enough to grab the attention of a new customer. Don’t be afraid to experiment with color but refrain from going too complex with the design as this could become confusing for the consumer.
Makes your brand memorable
An essential way to build on your brands online presence, is to make it memorable. A striking logo can help you achieve exactly that. Your logo will become a symbol that your customers use to identify your brand. From one glance at your logo, you want your customers to be able to connect with it and instantly remember what your company represents.
A recognizable logo is one that uses aesthetically pleasing elements which trigger positive recall about your brand. Something that your brand name alone may struggle to do. It’s likely that some customers will forget the name of your brand, but they are more likely to identify your logo.
There are plenty of ways that you can make your business memorable and a great logo is just one of them. There is plenty of helpful blogs and articles out there which can help your business continue to grow.
Your audience expect to see it
Every successful business has a logo, right? And this is exactly what your customers will think too. A logo is important for many reasons and one of them is the fact that your audience expect to see one. Your logo is often the first thing a customer will look for when they are sent out marketing materials such as brochures, business cards and advertisements, to name a few.
Without your logo being front and center across all platforms, your business is severely missing an opportunity to stick in the minds of your consumers. When building an online presence, you want your customers to instantly recognize your brand. How will you do this without a logo? The answer is simple—you won’t be able to!
Builds brand loyalty
Once you secure a sale from a new customer, that doesn’t mean your work should stop there. In fact, too many businesses focus so much on gaining new custom, that they fail to retain their existing ones. Building brand loyalty is essential if you want repeat custom which will undoubtedly increase your profitability in the future. As your brand continues to grow, your logo will start to become more familiar amongst consumers. It shows your audience that you are accessible.
Trust will soon be built with a well-designed logo and before you know it that all-important brand loyalty will soon follow. This is why it is important that your logo is simple and not too complex.
You need your customers to relate to it and a complex design can soon become confusing, making it a lot more difficult for the logo to resonate with new customers in the future. It is important that you take time to learn more about brand loyalty and how it can help to boost your online presence moving forward.
Pro tips for creating a logo
Ok, now that you know why a recognizable logo is crucial for your business. The next step is understanding how to create a logo that lives up to its name. And this happens before you the design process.
The first thing you should do is look at your competitors—depending on your industry there might be certain colors or shapes commonly associated with your business. For example, tech companies tend to use blue, so to do financial companies. Also, make sure you use colors that reflect your target audience—if your audience is young then bright energetic colors will resonate with them.
You should also look for inspiration that will give you ideas for your design, there are lots of logo inspiration websites that you can draw some ideas from. Another cool way to get the creative juices flowing is with logo maker sites—these sites often use AI and you can create multiple versions of logos for free. It’s a great way to get start visualizing potential designs.
Lastly, when it comes to designing a logo it’s important to create a detailed brief for your logo designer. Include images, references to competitors logos (if applicable) and provide information on your audience and what you want to achieve as a brand.
Summary
It is clear to see how a logo is crucial for all businesses digital PR. Not only does it help to set your business aside from your competitors, but it also helps to boost that all-important online presence. A recognizable logo is the key to success for most businesses and without it, your company will struggle to strive towards success.
It is important to remember that your logo should follow a consistent color scheme and don’t be afraid to keep it simple. As long as your logo does enough to grab your customers’ attention, you are certainly onto a winner. Too complex and you run the risk of making the wrong first impression.
