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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. Well, guess what?

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Exodus of BBC Radio 2 legends continues

Mark My Words

The Daily Mail Brand guru Mark Borkowski said that the BBC has to freshen up its Radio 2 line up for the next generation – but risks upsetting devotees. Don’t forget Wogan was axed’ Exodus of BBC Radio 2 legends continues as Ken Bruce, 71, QUITS | Daily Mail Online.

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3 ways to get your company on the radio without paying for advertising

Axia PR

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. However, not all methods of advertising are built the same.

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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

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4 ways to leverage paid media opportunities to position your brand

Agility PR Solutions

Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […].

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How to boost your plumbing brand through media

Axia PR

Gaining free media exposure through coverage by local newspapers, TV, radio, and online outlets can massively pay off for plumbing companies. Earned media hits raise brand credibility, expand public awareness, and often drive lead generation more effectively than paid ads alone.

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