Can Instagram hit 1 billion users?
The social media platform is expanding by the minute. What should marketers take note of before adding the channel to their strategies? Find out.
Instagram has reached 500 million users—easily one of its biggest accomplishments.
The photo-sharing platform has established itself as one of the world’s largest social networks, and it will probably be the next one to reach 1 billion users. Facebook, YouTube and WhatsApp have achieved that level of popularity, and Messenger (another Facebook asset) is quite close.
Facebook bets pay off
When Facebook bought Instagram for $1 billion, many social media marketers couldn’t believe it. Although Google bought YouTube for $1 billion, its video capabilities made it a sound investment. Though Instagram has expanded its video sharing, the app is primarily a pictures platform. RELATED: Upgrade your editorial operation and improve your storytelling.
Instagram has more than proven its value; it would be much closer to what Facebook paid for WhatsApp ($22 billion) than the original $1 billion.
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