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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

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Mis- or Dis-Information?

Ronn Torossian

In the fast pace of social media, brands sometimes must deal with such challenges. […]. The post Mis- or Dis-Information? appeared first on.

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Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences

Agility PR Solutions

By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What measures do cyber liability providers say must be in place?

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Benchmarks Report Shares Key Information on News Release Data

Onclusive

That means that during the first seven days following the issuance of a release, brands could expect to see 23 tweets per release. In our next two blog posts, we’ll share specific numbers and tips on those topics, so be sure to subscribe so you receive this valuable information. Finally, the study also analyzed social media findings.

Data 273
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Personalization perils: Most consumers regularly receive mistargeted information from brands

Agility PR Solutions

New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Currently, 70 percent of consumers reported receiving mistargeted information at least once a month and 24 percent say they receive mistargeted […].

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Mentor branding: Today’s consumers want brands to inspire, advocate and inform

Agility PR Solutions

It’s certainly safe to say that consumers expect a lot more from the brands they patronize these days than ever before—whether by contributing more to their communities or taking stands on divisive societal issues, brand loyalty is now a much more complex goal for marketers and communicators to attain.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads.