Axia PR

FEBRUARY 13, 2024

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy. Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands.

SEO 71

SEO Google How To Tools 71

Agility PR Solutions

APRIL 8, 2024

It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find out?”

Brand 100

Brand Branding Google Course 100

Cision

JUNE 7, 2017

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. ” She had all the “Google-Juice.”

Google 319

Google Reputation How To Television 319

NewsWhip

JUNE 22, 2023

The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. For the month of May, with the help of our Top People and Brands feature, which you can read about here , we were able to spot these trends instantly. Sounds time-consuming, right? Not anymore.

Google 88

Google Twitter Publicity Media 88

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

FEBRUARY 21, 2022

Not too long ago, website owners could easily make it onto Google’s first page by spamming keywords on their web pages. Google […]. The post 6 practical SEO mistakes that can lower your Google ranking appeared first on Agility PR Solutions. That’s no longer the case.

Google 143

Google SEO Engineering Web 143

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

OCTOBER 18, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success.

Google 78

Google Reputation Brand Branding 78

Agility PR Solutions

NOVEMBER 19, 2023

Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses.

Reputation 110

Reputation Brand Branding Local 110

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 123

Google Engineering SEO Writing 123

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Mobile Measurement 69

Axia PR

NOVEMBER 14, 2021

Monitor your website traffic and gain actionable insights with Google Analytics. Websites are a phenomenal way to present your brand to your target audience. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. It is a one-stop destination to share your company’s vision and mission.

Analytics 62

Analytics Google Web Trends 62

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

Google 174

Google SEO Reputation Writing 174

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 102

Strategy Brand Branding SEO 102

The Resolution Blog

JUNE 18, 2018

AnswerThePublic presents questions being asked on Google around specific topics. She does this for leading global brands Contiki, Kuoni and Westfield and her insights have contributed to winning The Drum Grand Prix and her agency winning European Search Agency of the Year. link] Not ready to buy? link] Not ready to buy?

eBook 120

eBook Google SEO Data 120

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Google you.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

The Proactive Report

DECEMBER 16, 2014

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Listen to the conversations of the people who are interested in your brand or your type of product or service.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Agility PR Solutions

SEPTEMBER 24, 2020

In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? The post Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating appeared first on Agility PR Solutions.

Google 120

Google Consumer Agency Brand 120

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

The Resolution Blog

OCTOBER 21, 2015

I can prove it to you now with Google Trends. Now we have our example campaign let’s get started: Go to Google and search for ‘Trends’ & click on Google Trends at the top of the results. I’d like to check the brand name so I type ‘Always brand’ and click on brand suggestion below.

Google 120

Google Trends eBook Film 120

Sword and the Script

OCTOBER 13, 2018

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

Google 71

Google Privacy YouTube Data 71

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions. YouTube is a took which marketers should focus on.

YouTube 164

YouTube Strategy Brand Branding 164

Presspage

NOVEMBER 13, 2017

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most.

Google 94

Google Guidelines SEO Engineering 94

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

Digital PR 151

Digital PR How To SEO Google 151

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

The Resolution Blog

AUGUST 11, 2015

If your editorial online coverage links to your brand website you’re a world class SEO link builder. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless.

Google 120

Google Data SEO Tools 120

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. Google is very secretive about their algorithms, so these are tough questions to answer.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension.

Google 120

Google Advertising Advertising Film 120

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. Which brands, however, are making the biggest splash? Utilizing Research Trends , we can discover which brands received the most amplification and buzz, but which authors were most influential for each brand. Here are the results: 1. Top Author: Heather Kelly, CNN.

Trends 191

Trends Brand Branding Software 191

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. 3 ways your brand can level up its SEO strategy. Today that isn’t enough.

SEO 118

SEO Strategy Brand Branding 118

PeakMetrics Insights

JANUARY 2, 2020

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack.

Google 52

Google How To Web Brand 52

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78