Social media’s influence on modern PR
PR pros must cover all of a client’s big social media channels. This essay is a beginning. It holds a useful checklist of do’s and don’ts for the biggest platforms.
Branding and marketing experts should make their organizations’ presence felt beyond Facebook and Twitter. To that end, do not overlook LinkedIn, Instagram, Pinterest and Google+.
Here’s how marketers can use all these platforms advantageously:
On Facebook, your brand must be conversational to build an audience. Once you’ve got the audience, it follows your page and receives brand updates as you post them.
PR practitioners can explore other Facebook features that engage audiences. These include Mentions (open only to public figures), Facebook’s improved search function that makes public posts more accessible, Facebook’s shopping tab (not available to all) to partner with marketers to get better sales, Instant Articles (for iOS) to offer valuable content to customers, and Facebook Events to manage events.
Twitter is great for making announcements about businesses or clients, the launch of a new product, the winning of an award, a forthcoming event, introducing a new brand in a new market, or for keeping your audience updated in a crisis.
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