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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

What metrics are important for measuring your results? How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

Here are the top three ways that agencies can measure their employees' success in 2022. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

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How to Measure Brand Equity: Step-by-Step Guide

Prowly

But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Measurement Roundtable: Novel Ways to Measure

Institute for Public Relations

Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion.