ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Work those connections.

LinkedIn 159

LinkedIn Groups Community Leadership 159

Prohibition

NOVEMBER 20, 2023

From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. LinkedIn has started testing AI accelerated ad campaigns Yet another AI update for LinkedIn, following its previous updates, LinkedIn will now be adding accelerated campaigns. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. ” Create a Pitch Deck about yourself for LinkedIn.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. But I do believe LinkedIn is important, and it may be beneficial for me to have at least one of the big accounts (Twitter, Facebook) for professional use. Back in 2014, I made a comment on Facebook about the movie Dear White People.

Blogging 239

Blogging Ethics Social Media Privacy 239

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

MARCH 19, 2019

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. Rachael Gordon Thanks to everyone who has joined us on a blogging journey.

Blogging 84

Blogging How To LinkedIn Writing 84

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

The Resolution Blog

AUGUST 9, 2019

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […].

LinkedIn 120

LinkedIn How To Data Video 120

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Consider sharing your content on your personal LinkedIn page with a link back to the original post. Of course, you do. The average person sends roughly 40 emails daily. Pop in to say “hi.”

Blogging 79

Blogging SEO Trade Shows Pinterest 79

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Developing content.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Be aware of LinkedIn’s unique demographics.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Sure, you can post on your own blog all day long, but success stops there, with your website never growing in reach or popularity.

LinkedIn 100

LinkedIn Brand Branding SEO 100

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Deliver Targeted Content.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. So, Sara Blakely is the best CEO on LinkedIn. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Polaris

OCTOBER 5, 2015

Instead, it’s more efficient to blog the answer and share with the entire interweb. In a meeting last week, my colleague Chris wondered how to export his prolific list of LinkedIn contacts. Export Your LinkedIn Connections in Four Easy Steps. Step #1: Log into LinkedIn and Click on Connections. Step #2: Click on Settings.

LinkedIn 100

LinkedIn Social Media How To Media 100

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Waxing UnLyrical

JULY 15, 2017

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) It worked so well that it was acquired by LinkedIn a few years ago. Super-excited! Which brings me to tip #2.

LinkedIn 82

LinkedIn Reddit Banking Community 82

Communications Conversations

OCTOBER 4, 2019

When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. ” “I don’t have time for LinkedIn.” ” “I’m not looking for a job right now–why would I use LinkedIn?” And that extra time on LinkedIn has been extremely well spent.

LinkedIn 84

LinkedIn Industry Writing Twitter 84

Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. LinkedIn Enters in China.

Leadership 164

Leadership Blogging Storytelling SEO 164

Communications Conversations

MAY 31, 2016

Last week, I saw the following post from Augie Ray, research director at Gartner, in my LinkedIn feed. He’s railed against LinkedIn before. But, this time, he put a finer point to his frustration by calling out specific items he believes have led/are leading to LinkedIn’s demise. LinkedIn publishing has been a boon.

LinkedIn 60

LinkedIn Tools Video Reputation 60

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. After all, that’s what blogs are for, right? It’s a familiar story.

LinkedIn 60

LinkedIn Company Employee Corporate 60

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. Helping manage corporate LinkedIn pages. So, I consider myself somewhat of a LinkedIn “power user.” Because, guess what?

LinkedIn 60

LinkedIn Web Analytics Employee 60

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

SEPTEMBER 22, 2015

Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn. After all, LinkedIn is THE network people visit to find jobs, right? Why do executives refuse to complete their LinkedIn profiles? EVERYONE ELSE!

LinkedIn 60

LinkedIn Brand Branding Tools 60

PR for Anyone

SEPTEMBER 13, 2023

Her website “We Said Go Travel” ranked third on Rise Global’s top 1,000 Travel Blogs. What felt like rock bottom at the time, was actually the beginning of an incredible journey that would span 102 countries across six continents! Lisa is an award-winning travel expert and one of the top travel influencers in the world. Find us on

Travel 147

Travel YouTube Instagram LinkedIn 147

PR in High Definition

AUGUST 29, 2017

Usually our tool of the month is something that you might not have come across before, but this month we want to look at some of the new – or hidden – functionality that you might not have come across in the professional social network, LinkedIn. The post Tool of the Month: LinkedIn appeared first on Firefly Communications.

LinkedIn 48

LinkedIn Tools B2B Web 48

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76