5 social media trends PR pros must embrace

Social media tactics are a must for any well-rounded PR or marketing campaign.

However, how can you stand out in the sea of content and messages online—especially as social media best practices continue to change?

Consider these growing trends that can pump up your digital game:

1. Video is king.

Scroll through your Facebook news feed and you might notice that a large volume of videos is viewed and shared. If you haven’t already, it’s time to jump on the bandwagon.

Video is the future of social media marketing, and it can drive engagement for your organization. You don’t have to spend thousands of dollars to get your message across. The greatest tool you could possibly have lives in your pocket: your cell phone.

It’s not about the production value, but rather posting relevant content in which your audience is interested.

2. Live by the ’90/10′ content rule.

Though most social media pros know they shouldn’t post only promotional content, it seems that only some employ the practice. The 90/10 rule means that only 10 percent of your posts should be promotional. The remaining 90 percent should be educational, industry-related content.