Is Video Worth the Cost in B2B Marketing?
Sword and the Script
JUNE 14, 2022
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Recent B2B marketing video statistics. 3 Prerequisites for B2B marketing videos.
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