Remove Blogging Remove Document Remove Pitching Remove Technology
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Best practices for building a perfect pitch

Onclusive

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195
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How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! Put all of the information you’ve gathered so far into a written business case document. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Sara Eberle.

How To 396
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. The findings or data from a white paper can also be pitched out to the media. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology.

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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105
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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195
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S&T Live Recap: The Potentially Transformative PR Power of AI

PRSay

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You’ll be able to upskill people.”

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177