Infographic: The true power of Instagram

Curious about how to turn your Instagram account into a powerful communications tool for your organization? Here’s some stats to inform your efforts.

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Instagram has morphed into a popular marketing platform compared to its early photo sharing days.

In just the last year, Instagram has added a number of tools specifically for businesses like advanced analytics, new techniques to increase traffic via Instagram Stories and shoppable Instagram posts.

Establishing a presence on Instagram is beneficial if you are in e-commerce, media and publishing or education. However, if you want to take your business to the next level, you have to fully understand the stats and analytics.

The Make a Video Hub team have scoured the internet to uncover a collection of the latest Instagram figures to demonstrate how effective the platform is for brands and businesses. Take advantage of these stats to create your individual Instagram marketing plan.

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