ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. Data integration across all marketing channels and efforts. The ability to analyze the effectiveness of branding or creative messaging elements. Don’t hesitate to reach out to us for advice.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.

Trends 58

Trends Big Data Creativity Data 58

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. For years, every McDonald’s campaign had one simple measure – how many hamburgers served.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Internationally Renowned Marketing Expert. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

JULY 8, 2015

Mixing disciplines and genres can lead to creative breakthroughs. For instance, Eric Schadt is a scientist I profile in Stand Out who made a major impact by applying his early training in mathematics and computer science to bring the power of Big Data to biology.

Skype 120

Skype Conference Leadership Big Data 120

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. It also induces being part of creativity in AI groups. There’s no one size fits all with developing data, AI and machine learning skills and knowledge.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Cision

MAY 5, 2016

PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. Ultimately, understanding the customer drivers and environment is key to having voice. . What advice do you have for those looking to begin a career in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Communication Guest Posts Media Public Relations big data cloud computing cya dropbox ECM electronic content management google drive government press agent' ECM in the Cloud: A “CYA” for Press Agents.

Big Data 81

Big Data Government Local Data 81

Communications Conversations

DECEMBER 7, 2015

Data-decision decisions. The data discussion has been so big, in fact, that there’s often room for nothing else when it comes to digital and social media strategy. Now, I’m not here to debate the validity of data. But I AM here today to argue this: Is it possible we may be relying on data TOO much?

Data 60

Data Social Media Media Big Data 60

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Last on the list of attributes was using big data and analytics to formulate strategy.”. In some ways, CMO often seem pulled in opposing directions.

Leadership 62

Leadership Study Analytics Survey 62

PR in High Definition

DECEMBER 13, 2017

One of the most tedious jobs in the creative industry has got to be data crunching tasks, especially when the data you’re working with is all over the place. One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies.

Tools 48

Tools Data Conference Journalism 48

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JULY 2, 2018

A4: Okay, so rough list… 1️⃣ Excel 2️⃣ Social media strategy 3️⃣ Strategy using real-life scenarios 4️⃣ Excel 5️⃣ Big data/small data re: PR/comms **bonus: having difficult convos for the sake of great PR // #measurePR #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). If you’re anything like us, you chose a career in marketing to avoid anything resembling data science. Terms like algorithm, neural network and big data may make your eyes roll back. Do not fear!

Marketing 59

Marketing Data Technology Analytics 59

Beyond PR

APRIL 27, 2016

Be creative when live-tweeting from the event. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data. When sharing your press kit link via social media, use the official event hashtag and enhance your social posts with multimedia.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data.

Trends 56

Trends Big Data Mobile Conference 56

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

NewsWhip

JULY 29, 2021

The creative elements that you mentioned, and that’s our world. This is maybe something that’s initially well in polls that are too structured and don’t capture new things through emergent, but this is the [NLP] and big data side of it. The predictions are only as good as the data coming into that.

Brand 78

Brand Branding Marketing Data 78

Bad Pitch Blog

APRIL 9, 2012

Video projects require creative briefs, research and storyboarding or scripting before a camera is even picked up. Big Data is a Big Deal Big data is a big discussion these days. But when we''re knee deep in numbers, we need creativity more than ever. And for good reason.

Big Data 51

Big Data Infographics Data Pinterest 51

Sword and the Script

JUNE 3, 2017

It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. In it he observes: “The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.

Web 69

Web Content Marketing Technology Creativity 69

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. he cried impatiently. ‘I

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52