Bianchi Biz Blog

DECEMBER 16, 2021

This year was also an exceptional one for the Bianchi Biz Blog. Though our content is focused sharply on the automotive/mobility PR space and, hence, a very limited audience, our trending topic posts each typically saw several hundred visitors. 7 Myths of Automotive Supplier and Vehicle Technology PR.

Blogging 96

Blogging Automotive YouTube Mobile 96

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. So, we decided to do our own research, and to benchmark and identify best practices for ESG communications by top North American automotive suppliers.

Automotive 97

Automotive Technology Communications Mobile 97

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

DECEMBER 10, 2020

And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020.

Blogging 126

Blogging Automotive Conference Crisis 126

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 89

Meeting Automotive Transportation Mobile 89

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Where can you make the most impact? This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint.

Reputation 195

Reputation Automotive Brand Branding 195

Bianchi Biz Blog

DECEMBER 6, 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Alexa St.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. This kind of input is actually part of the reason we created the “Meet the Media” blog series.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Automotive 73

Automotive Media Mobile B2B 73

5W PR

MARCH 8, 2023

This campaign was unique because it combined both pet and automotive influencer marketing. Loki promoted the Mercedes-Benz G-Class on his social media platforms, creating a unique campaign that combined both pet and automotive influencer marketing.

Automotive 88

Automotive System Social Media Instagram 88

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Ronn Torossian

JANUARY 3, 2018

For some time now, many have been watching the automotive industry wondering when the tipping point would be. The post 2018 Dubbed “Year of the Electric Car” appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint.

Automotive 150

Automotive Blogging Industry Technology 150

Ronn Torossian

OCTOBER 23, 2017

The automotive manufacturing industry Down Under is done. The post Australia Stops Making Cars appeared first on 5WPR CEO Ronn Torossian Founder's Blog. At least for now, Australia is finished with making cars at home. After 70 years in the car-making business, every new car purchased in Australia will be an import.

Automotive 150

Automotive Local Blogging Industry 150

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

NewsWhip

FEBRUARY 3, 2023

Food & beverage coverage Something we already knew but that was reinforced in this report was that recipes are a huge driver of engagement in the food and beverage space, and much of that engagement comes from niche blogs and smaller outlets.

Report 88

Report Brand Branding Automotive 88

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Even with the biggest budget in the industry, your company would be hard-pressed to build the same kind of qualified, engaged audience for your website or blog … and if you could, it would take years.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JUNE 17, 2021

While the Las Vegas Convention Center has added a new West Hall, where automotive and vehicle technology exhibitors will be grouped, for CES2022, there are already a record number of vehicle technology suppliers signed up, so the longer you wait, the fewer options you will have. Automotive Technology PR Specialists.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life.

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers.

Publicity 105

Publicity Automotive Transportation Trade Shows 105

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. Taking place Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Pro Tip : Be like Anna Zeck of 10 Missions Media (which produces FenderBender , Rachet+Wrench and other automotive journals) and ask yourself, “What can the reader learn from this? What is the takeaway?” Focus on creative, unique stories from which others can learn.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

MAY 26, 2022

And of course, it’s become one of the most important shows for the automotive industry in the world. Taking place Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Flack's Revenge

MARCH 23, 2017

The application of this field to marketing was very nicely illustrated in this Moz blog post. Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. It’s all about network science.

Real Estate 159

Real Estate Marketing Automotive Viral 159

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. In my automotive career, getting to cover the UAW strike was challenging and rewarding. My name is Laura Harris.

Automotive 92

Automotive Meeting Report Film 92

Barokas

JANUARY 19, 2018

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. And we’ll share them here. Good luck with your entry!

Automotive 83

Automotive Mobile Engineering YouTube 83

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. 101 to 200 pages: 33%. 201 to 300 pages: 0%.

Automotive 95

Automotive Report Mobile Technology 95

NewsWhip

MARCH 21, 2023

In 2023 we’ve seen Bugatti, Ferrari, and BMW gain serious attention to their content, from simply posting automotive eye candy to sharing more innovative products like cars and their accessories. For more on how to monitor brands on Instagram, check out our blog on Instagram Reels.

Instagram 78

Instagram Brand Branding Automotive 78

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

JUNE 19, 2018

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. This can be useful for automotive writers who wish to discuss changes in a model over the years. They want to get on Nissan’s site, get the information they seek and get off. Such sites can be hits with fans, as well.

Automotive 117

Automotive Mobile Interviews Video 117

PR in High Definition

MARCH 24, 2021

Onto the automotive industry and some major green pushes from Volvo and Volkswagen, which both announced plans to sell more electric cars. Regulation or not, Bitcoin doesn’t seem to be going away any time soon!

Trends 96

Trends Retail Automotive Google 96

PR in High Definition

JANUARY 29, 2016

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics. These business disciplines – such as HR and finance – look for support in areas such as cost […].

Automotive 48

Automotive Marketing Communications Technology 48

David PR Group

MARCH 30, 2017

An “agent” by definition works on behalf of an organization, so a real estate agent who is affiliated with a brokerage, for example, appears to the general public to be speaking on behalf of that company when posting on social media sites, blogs or message boards. Trick question because every business is impacted by online reviews.

Real Estate 40

Real Estate Automotive Insurance Insurance 40