Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 105

Study Consumer Print Analysis 105

NewsWhip

JUNE 9, 2023

Given the rapid pace of transformation, staying on top of consumer sentiment can feel like navigating an ever-shifting sea. By leveraging the latest trends in artificial intelligence and data gathering techniques, brand analysis platforms are able to assess real-time data streams to derive insights and identify influential players.

Analysis 60

Analysis Tools Brand Branding 60

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

JANUARY 21, 2021

Brands depend on consumers finding them easily and successfully without having to guess. Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. Do any appear to make more sense to consumers? Done properly, several steps must be taken.

Analysis 88

Analysis Web Google Consumer 88

Medianet Australia

AUGUST 30, 2023

In today's digital age, with no lack of data and information available to us, the art of media analysis has never been more crucial.

Analysis 52

Analysis Data Consumer Industry 52

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario.

Analysis 110

Analysis How To Consumer Tools 110

Agility PR Solutions

AUGUST 19, 2021

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].

Retail 86

Retail Analysis Industry Sports 86

Institute for Public Relations

JUNE 26, 2023

Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

Consumer 52

Consumer Apparel Retail Customer Service 52

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 178

B2C Strategy Retail Analysis 178

Agility PR Solutions

JUNE 8, 2023

More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. When it comes to brand loyalty, Gen Z is by far the toughest generation to win over.

Retail 78

Retail Consumer Brand Branding 78

Agility PR Solutions

MARCH 25, 2019

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Consumer 134

Consumer Brand Branding Television 134

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. “Based on survey responses and analysis, […]. “Based on survey responses and analysis, […]. The post Do brands lie?

Consumer 138

Consumer Brand Branding Analysis 138

Awario

OCTOBER 13, 2020

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario.

Analysis 120

Analysis Brand Branding Analytics 120

Business Wire

OCTOBER 20, 2021

This growth of non-financial investors also ushered in a new style of financial news reporting — a mix of financial numbers and consumer-facing analysis.

Financial 286

Financial Blogging Mobile Analysis 286

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Agility PR Solutions

OCTOBER 21, 2019

Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. The post Are you using customer profile analysis?

Analysis 87

Analysis Meeting Data Consumer 87

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

JANUARY 17, 2022

Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust levels sank even lower when people started sharing misinformation about the pandemic […]. The post Why rebuilding trust with consumers must be a top priority in 2022 appeared first on Agility PR Solutions.

Consumer 147

Consumer Social Media Brand Branding 147

Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core (..)

Government 114

Government Analysis Reputation Media 114

Agility PR Solutions

AUGUST 9, 2021

The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. You must know what they need, their pain points, motivations, likes, and dislikes. You also look at factors outside of the individual. Such include cultural, religious, […].

Consumer 157

Consumer Marketing Strategy Communications 157

Agility PR Solutions

AUGUST 20, 2020

The post How PR can help to change consumer behaviour during crisis appeared first on Agility PR Solutions. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive.

Crisis 184

Crisis Consumer Analysis Publicity 184

Agility PR Solutions

DECEMBER 4, 2023

After an unprecedented year of transformation in 2023, accompanied by consumer reluctance and skepticism, business leaders realize that earning trust will be tantamount to success in the year ahead, new analysis from digital security firm DigiCert reveals, along with the company’s top strategic predictions and key trends for digital trust in (..)

Trends 110

Trends Analysis Consumer Company 110

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

Awario

FEBRUARY 18, 2021

For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy. They post on social media, leave comments on videos and forums, and write blog posts.

Analysis 78

Analysis Marketing Video Data 78

Reputation Us

OCTOBER 3, 2019

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. The margin of error for this survey is ±4.1%.

Study 74

Study Corporate Reputation Consumer 74

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Multiple studies show that today’s consumers increasingly turn to brands known for their social and environmental responsibility.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Especially for long-tail holidays like Thanksgiving and Christmas, it’s a bustling time for businesses, consumers, and the media.

Examples 293

Examples Consumer Software Analysis 293

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130