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Launching the first-class experience for a global airline

The Hoyt Organization

One of the largest international airlines was preparing to announce its plans of a $30 million, 18-month-long project to enhance the premium ground facilities at JFK International Airport’s Terminal 7 in New York City.

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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Not surprisingly, few have to do with the intern topic. And yes, the social media intern trope is getting old. I get that.

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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. Who are the involved audiences, what’s going on with them and how can we show movement?”

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Airline restarts flights to Russia from Abu Dhabi in ‘risky move’ – ‘Could be a disaster!’

Mark My Words

Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA. Etihad, Emirates and FlyDubai are among the Middle Eastern airlines operating to Russia from the UAE. “Flights to Russia from the UK and EU are currently banned.”

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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

I didn’t exactly pull Air Koryo, North Korea’s airline of choice, out of a hat. BusinessInsider published a story on Air Koryo back in March, highlighting that “Air Koryo is the only airline in the world deemed bad enough to earn a 1-star rating from Skytrax.”. Singapore Airlines Hero Photo on Facebook. k, Pyongyang.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. The airline’s slow response and initially poor crisis management compounded the damage, though its share price did rebound. Even seven months later, some 30% of consumers said they would not fly on United.