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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. She has experience in corporate reputation management and crafting earned media stories.

Media 95
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Strategic Collaboration: Creating Meaningful Connections

PRSay

I work for Vermeer Corporation, a global industrial and agricultural equipment manufacturer. We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Kate Guess is the Director of Communication for Vermeer Corporation, a global industrial and agricultural equipment company.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

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Martha Nino: A Story of Hard Work, Humility, and Self-belief

The Hoffman Agency

After years of being told not to bring attention to herself, Martha knew that she needed to share her story when a child from an agricultural town told her, “People like me can’t be at places like this.” Today, she’s a senior marketing manager at Adobe and a published author. Martha Nino grew up in hustle culture without even realizing it.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

It’s pure storytelling. In 2017, Land O’Lakes took it up a conceptual notch, producing “The Believers” — ten highly produced videos that salute the idea of a life in agriculture in a poetic and celebratory way. Video can demonstrate and explain.

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