Stern + Associates

SEPTEMBER 29, 2022

government agencies, and one of the world’s most knowledgeable experts on cybercrime. Top foreign policy expert Anne-Marie Slaughter , former dean of Princeton University’s School of Public and International Affairs, brings an academic’s eye to the discussion on how organizations should take on cybersecurity.

Government 62

Government Policies Technology Internal 62

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We must continually apply new technology tools and a data-driven approach to verifying maximum influence.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology.

Tools 108

Tools SMB Software Survey 108

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 149

Company Tools Technology Software 149

Flack's Revenge

MAY 17, 2018

The field of cybersecurity technology is a different animal, however. But those conventions may set reporters up for spy agencies to manipulate… the hacked Democratic emails revealed true and important things… The problem was that Russian hackers chose not to deliver to American voters the same inside material from the Trump campaign.

Ethics 120

Ethics Banking Journalism Guidelines 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. Although donor agencies provide condoms to the DRC at low or no cost, only 3% of adults actually use them. It seems the agencies missed the mark when it comes to condom marketing. No one likes to stumble across a 404 error on the web.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? To increase adoption, what resources can we provide our team with, both internal and external? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development.

How To 77

How To Tools Knowledge Base Meeting 77

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

SEPTEMBER 10, 2019

This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. At the PRSA 2019 International Conference , Oct. Interested in learning more about visual storytelling?

Storytelling 136

Storytelling Video Strategy Analytics 136

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. 2) Marketing leaders add creative headcount and build in-house agencies. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others.

Creativity 77

Creativity Study Survey Leadership 77

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The company does not field its own web crawler, so it gets all its content through partnerships. Second, the platform is built on modern technology. Workspaces.

Tools 158

Tools Media Software Analysis 158

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 106

Brand Branding Reputation Corporate 106

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”.

Survey 101

Survey Report Media B2B 101

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Shift Communications

SEPTEMBER 25, 2017

Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Stay tuned! Christopher S.

Analytics 87

Analytics Data Engineering Reddit 87

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 101

Software Analysis Data Tools 101

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Shift Communications

MARCH 30, 2015

For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms. Finally, look at the hospital’s internal Internet range via filtering, especially if the hospital offers free WiFi to patients and families. Vice President, Marketing Technology.

Healthcare 60

Healthcare Analytics Google Local 60

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Granting your team access is likely the first step in setting up any new technology. At the top of the list?

How To 97

How To Knowledge Base Survey Technology 97

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Education 103

Education Government Print Ethics 103

Communications Conversations

DECEMBER 13, 2017

Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. Walmart hired an agency named Omelet to help with its production–outsourcing your entire podcast is a viable option. And, make sure your internal partners and executive sponsors are on the same page.

Corporate 103

Corporate Banking Resources Radio 103