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What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

But Shannon’s team made some assumptions when creating the content; assumptions that data was saying one thing without considering all the other possibilities. They look for opportunities to attack a brand and its credibility. Account Manager, Marketing Technology. Why does all this matter? Chel Wolverton.

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Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Increased trust in your brand. Increased desire to purchase or at least consideration of your brand. A Milestone Reached. Todd Defren.

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Once the final product is tested and released, PR professionals can begin pitching it. Vice President, Marketing Technology. Christopher S.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Find your Brand’s Optimum Facebook Strategy

Shift Communications

One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. Thankfully Facebook presents brands with several options to increase the number of eyeballs on the content and engagements with the post. Vice President, Marketing Technology. Christopher S.

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