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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line.

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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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The Top PR Tips and Tricks for Small Businesses

PR Fuel

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. The Best PR Tips for Your Small Business.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 So, advertising versus publicity…which one do you think is worth more?

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Rallying around small business. Self-serving?

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Types of Influencers and When to Use Them

5W PR

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. Hyper-local campaigns If a company is targeting a hyper-local audience, nano influencers with a local following can be highly effective. It helps brands reach a larger and more engaged audience.

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

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