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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. No amount of paid advertising can buy trust.

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What is A/B Testing in Marketing?

5W PR

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. Ad copy: A/B testing ad copy variations helps advertisers identify the messaging that resonates best with their target audience.

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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. Any gaps or inconsistencies should be identified.

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

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The How and Why of PR Attribution

Onclusive

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

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How to Measure the Success of your PR Activity

Prohibition

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts.

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Socially Unacceptable – How I Lost Six Figures and Overcame It All With Amphora

Prohibition

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

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