ISEBOX

DECEMBER 14, 2016

Read Time: 2 minutes. It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years.

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DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. 79 billion people scroll through Facebook every month, according to November 2016 statistics.

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DECEMBER 1, 2016

Read Time: 3 minutes. Dr. Bill is having a rough day. A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. One delayed visit is with Little Johnny, who has been diagnosed with Attention Deficit Disorder, but hasn’t found success with his existing medication.

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ISEBOX

NOVEMBER 23, 2016

Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions. If you think that intentionally omitting this pertinent, valuable information is nothing more than a carefully constructed ploy to encourage you to come back and visit our

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NOVEMBER 18, 2016

Read Time: 2 minutes. Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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NOVEMBER 16, 2016

Read Time: 1 minute. Is ‘Guaranteed PR Coverage’ an Oxymoron? Here’s some awfully good examples of Oxymorons – that’s when contradictory terms appear together : – Open Secret. – Alone together. – Devout Atheist. So the question is, should ‘Guaranteed PR Coverage’ be classified as an Oxymoron. This is clearly confusing because, unlike advertising where you pay to get your way, it’s the press and media who are meant to hold the power over whether to cover a story (or not).

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NOVEMBER 9, 2016

Read Time: 2 minutes. There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. But one look at the agency’s Guidance document on correcting misinformation posted on independent, third-party resources, and you really have to wonder. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult.

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ISEBOX

OCTOBER 31, 2016

Phillip Morris. In 2001, officials from the Czech Republic distributed a report showing that the government enjoys savings from the premature deaths of the actual smokers. Benefits included things like savings on housing, pensions, and health care. You have to be pretty twisted to spin the death of your consumers as a perk. BP Oil Crisis. On April 20, , 2010, the largest oil spill in US history occurred in the Gulf of Mexico, on the Deepwater Horizon Oil Rig. 11 souls perished in the explosion,

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OCTOBER 26, 2016

Read Time: 2 minutes. The theme of doppelgangers can be found in a few of Stephen King’s novels, so it seems fitting to spin a ghostly tale to get in the spirit of Halloween. And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA).

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OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. Since most of these enterprises and agencies want to get their information out at lightning speed, having a digital solution that can be quickly custom desi

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ISEBOX

OCTOBER 25, 2016

Read Time: 2 minutes. So. You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You’ve ensured it’s actually news. You have done a little friendly journalist stalking. You wrote your release for personas , so that the people who are receiving it want to read it. Your SEO is on fleek.

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OCTOBER 19, 2016

Read Time: 2 minutes. It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The FDA’s drug approvals track record indicates that many meds given the thumbs up are developed by competing companies … for the same condition, reallyclose in time. You’re playing beat the clock against the competition in an attempt to get your awesome multimedia content out the door first and win the race.

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OCTOBER 18, 2016

Read Time: 2 minutes. The title of your press release is arguably the most important piece of your entire release. It’s what causes the difference between the journalist clicking the little red X or double clicking to open. Here’s where we go deep into the bowels of the rules for choosing titles for anything that will display on the internet. Write your Title as the Very Last Step of the Writing Process.

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OCTOBER 13, 2016

August 2016 marked a pretty dubious one-year anniversary for Duschesnay, makers of Diclegis and promotional partner of the celebrity, Kim Kardashian. Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. In her “OMG Have you heard about this” post, Kim talked about how she got great results and BOOM: FDA Warning Letter.

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OCTOBER 10, 2016

Read Time: 2 minutes. Your core news that’s you’re about to release could be interesting to different people, for different reasons. The key is actually knowing that this is true. And when it’s true, pull out your Personas and write a version of the release for each persona. They Don’t Need To Vastly Differ. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to.

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OCTOBER 6, 2016

As a pharmaceutical communications exec, you’re no doubt aware that you need to present certain information with any content you publish: Compliance with FDA regulations requires you to avoid any promotional material that is false or misleading…and your content might be misleading if it fails to disclose the risks of using a drug while promoting benefits.

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OCTOBER 4, 2016

Read Time: 1 minute. Facts and statistics will always have their place in a press release. That’s just a the way of the world. But, just because you have to include them doesn’t mean you have to do it in a way that would be less entertaining than watching white paint dry. People always talk about finding your “angle” when referring to writing. The same is true for your press release.

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ISEBOX

SEPTEMBER 29, 2016

Read Time: 2 minutes. When is the last time you read something on the internet that didn’t include pictures, a video or some form of multimedia? You can’t remember? Right. Us either. That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio.

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SEPTEMBER 27, 2016

When developing the first paragraph of your Press Release, you need a bit of wordsmith voodoo magic to effectively get it done. Your goals are to: convey the news, show your angle, provide a summary of the most important facts all while making it interesting enough for the journalist to read on. Your angle is how you tell your story. A release on the new children’s wing of a cancer hospital could be very boring and talk about the actual build.

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SEPTEMBER 22, 2016

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. See what we did there? We said both SEO and Search Engine Optimization in a single sentence. Which is going to boost this post when someone searches for either of those terms.

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SEPTEMBER 20, 2016

You write your press release. You distribute it far and wide. You are super excited to measure the results – but alas, they are dismal. No one is reading your MNR, and if they’re not reading it, they are certainly not reporting it. The key is to write your press release for the people you want to cover your story. To do this, you need a pretty good idea of who that person is.

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ISEBOX

SEPTEMBER 15, 2016

When it’s time to send out your press release, it’s been proven time and time again that “spray and pray” is inefficient, rude and can actually have the exact opposite effect you’re hoping for when trying to get the journalist human sector to open your release. Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of

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ISEBOX

SEPTEMBER 13, 2016

It should go without saying that content should contain substance. There’s nothing worse than getting sucked into an article or press release to find that you’ve literally learned nothing new, and you’ve just spent 10 minutes doing it. Journalists are busy, busy people. They receive new emails by the minute from all sorts of people and businesses looking to make news and be distributed.

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ISEBOX

SEPTEMBER 8, 2016

Ok, maybe it doesn’t suck. But definitely ageing. Anyways… “Inbound?” you’re thinking. “I’m in Comms. We’re meant to push – not pull.” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach.

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ISEBOX

MAY 6, 2016

You know all the familiar names of legendary sports matchups. Manning v. Brady. The Celtics v. Lakers. Muhammad Ali v. Joe Frazier. Part of what makes these classic bouts so exciting is that – while all parties bring their A Game to the party – one always has more of the right stuff to edge out their competitor. While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will al

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JULY 8, 2016

You love Mailchimp. So do we. And that’s why we created an ISEBOX to Mailchimp integration that allows you to take your ISEBOX Content Room and distribute it in all its beautiful perfection using Mailchimp’s mail distribution platform. It’s super simple to use. Simply login to your Mailchimp account, and login to your ISEBOX account. Visit your MailOut tab, create the MailOut using the ISEBOX Content Room of your choice, and then click the “Create Mailchimp Draft” button.

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JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. In short, if you’re putting a drug ad out there, you can be sure there’s FDA oversight. So it stands to reason that online marketing is subject to scrutiny. The Agency has already spoken on post-marketing reporting requirements via Guidance issued in January 2014.

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JUNE 20, 2016

It came, it went, and you missed it (or it was so awesome you’re watching it again). But never fear, the recording of the webinar, 5 Things Journalists Hate About Your Newsroom is right here. What did we cover? What goes on in a journalist’s mind throughout their work day? The Actual 5 Things Journalists Hate About Your Newsroom. How to fix those said 5 things.

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JUNE 15, 2016

Webinar w/ Peter Shankman: 5 Things Journalists Hate About Your Newsroom. Peter Shankman, founder of Help a Reporter Out (HARO) will join Joe Witte, VP at ISEBOX, providing insights and tips on how your digital newsroom can either make or break your relationships with journalists and what you can do about it. • Understanding the plight of the journalist and how helping them, helps you. • Why you need a newsroom and the elements that are necessary for success. • 5 things journalists hate about ne

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MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug.

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ISEBOX

MAY 6, 2016

You know all the familiar names of legendary sports matchups. Manning v. Brady. The Celtics v. Lakers. Muhammad Ali v. Joe Frazier. Part of what makes these classic bouts so exciting is that – while all parties bring their A Game to the party – one always has more of the right stuff to edge out their competitor. While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will al

Tools 70

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ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

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APRIL 21, 2016

This post is password protected. To view it please enter your password below: Password: The post Protected: 5 Things You Need To Do To Help A Journalist Out appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform.

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APRIL 15, 2016

Inspired by all the DIY shows on TV, I’ve decided to finally paint my spare bedroom. I know proper planning is key, so I bought the perfect paint (plus primer, of course) and roller brush. I can see the final result in my mind’s eye and it is a thing of beauty. And as I go to open the can of gorgeous Dayflower Blue paint, I realize a critical preparation FAIL.

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APRIL 13, 2016

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service. In talking to Ryan Shenk, Manager of US Operations at Sunshine Nut, it’s hard not to get excited about what these guys are doing. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

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APRIL 13, 2016

I don’t know about you, but my day moves so incredibly fast that sometimes I don’t know whether. I’m coming or going. Deadlines creep up on me faster than I like to admit,and it’s easy to get caught up in the sweep of going with the path of least resistance to get things out the door and checked off my mile-long to-do list. But, I don’t want to do the bare minimum.

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MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. These demands are challenging; after all, you’re not a machine. But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? Enter public relations automation tools. This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, c

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