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Crafting Public Policy Communications for Effective Advocacy | Blog

Business Wire

What is Public Policy? Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society. Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society.

Policies 207
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Kate Middleton And The Palace’s PR Problems

ImPRessions - Crenshaw Communications

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed the presence of cancer following her abdominal surgery in January, she was undertaking “preventative chemotherapy” on the advice of her medical tea

Privacy 182
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Senior lawyer says it is unethical not to use AI

Stuart Bruce

The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical … © Stuart Bruce - Senior lawyer says it is unethical not to use AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Prowly

Meltwater is PR software that helps PR specialists to track and analyse media coverage, social media trends, and online news. Choosing the right PR tool is challenging, you need to weigh all the pros and cons, features sets and, of course, pricing. Today, we’ll talk about Meltwater pricing – how much Meltwater costs, where you […] The post Meltwater Pricing – How Much Does Meltwater Cost in 2024?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Telling your story, amplifying your reach: The power of content marketing for startups

Agility PR Solutions

Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table. Content marketing can potentially […] The post Telling your story, amplifying your reach: The power of content marketing for startups appeared first on Agility PR Solutions.

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Funky ice cream and big chunks of values

Steve Barrett on PR

Unilever’s decision to divest its ice cream business, including social activist brand Ben & Jerry’s, is just one of the myriad stories from the past week that test the mettle of PR pros now working directly at the heart of business and reputation.

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Prepare Your Influencer Strategy for the Potential Ban of TikTok

PRSay

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. With a final vote of 352–65 in the U.S. House of Representatives on March 13 and President Biden’s pledge to sign the bill if it reaches his desk, TikTok’s future is in limbo.

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45+ Best Social Media Management Tools in 2024

Prowly

For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog.

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3 ways conversion marketing improves your business—and 3 strategic steps

Agility PR Solutions

So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason, even though you’re securing these leads, your conversion rate seems to be stalling. Sound […] The post 3 ways conversion marketing improves your business—and 3 strategic steps appeared first on Agility PR Solutions.

Marketing 114
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78
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Inbound PR: Understanding the New PR Pros’ Role & the Best Guide to Create Content that Drives Business Growth

Inbound PR

This is a guest post by Dina Mostovaya. The role of PR professionals has evolved significantly. Numerous global studies show that nowadays, a head of communications plays the part of a company’s business partner, becoming critical in the process of achieving the firm’s business goals. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

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Avoiding the pitfalls of impulsive PR

PR in High Definition

Everyone wants to be involved in exciting and relevant conversations. Think back a time to when you’ve been with a group of friends, and they’re excitedly discussing a TV show you haven’t seen. You likely felt excluded, perhaps even compelled to watch the show just to take part in the conversation. As those in PR know well, companies are no different.

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How to Measure Brand Equity: Step-by-Step Guide

Prowly

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey

Agility PR Solutions

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, highlighting how influencer […] The post Shopping under the influence: The fundamental role that influencers and creators now play in the modern

Survey 105
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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78
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How to use Google Autocomplete for SEO

Axia PR

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy. Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

SEO 71
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Does cybersecurity have a comms problem?

PR in High Definition

Earlier this month, I attended Tech Show London at the behemoth that is the ExCeL. Aside from getting my hands on a free waffle, I listened in on a particularly illuminating session on comms in cybersecurity – now the basis for this piece. Cybersecurity and the CSI Cyber Effect How long is a piece of string? That was the first answer when panellists were asked about some of the common comms challenges faced in the cybersecurity sector.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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13 Best Brand Monitoring Tools for PR Managers Compared (2024)

Prowly

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. Understanding who’s discussing your brand or your client’s and their sentiments, remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog

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9 SEO strategies for PR success: Boosting visibility and credibility

Agility PR Solutions

SEO and PR may appear like two different disciplines. However, they work well together to boost your business’s reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search engines and gain more traffic. On the other hand, PR can enable you […] The post 9 SEO strategies for PR success: Boosting visibility and credibility appeared first on Agility PR Solutions.

SEO 94
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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate.

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Maximizing Media Coverage: How Digital PR Services Can Boost Your Visibility

PR Fuel

The digital landscape is a bustling marketplace overflowing with brands vying for your attention. You launch a groundbreaking product, secure a dream partnership, or smash a company goal. But amidst the constant social media churn, your exciting news. Read More The post Maximizing Media Coverage: How Digital PR Services Can Boost Your Visibility appeared first on eReleases.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Journalism is not a crime

Steve Barrett on PR

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

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How to Write a Great Press Release: Best Practices, AI Tips & Examples

Prowly

They say all press is good press, but is it really? “All publicity is good publicity” supposedly comes from the 19th century circus owner, Phineas Barnum. And that’s exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […] The post How to Write a Great Press Release: Best Practices, AI Tips & Examples appeared first on Prowly Blog.

Examples 104
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CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year

Agility PR Solutions

What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be immensely more difficult than consumers think, because online retailers around […] The post CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year appea

Retail 94
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Navigating the New Wave: PR Strategies for Emerging Fintech Startups

5W PR

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why Media Training is Important in 2024

OnePitch

Between social media apps, live TV, and countless streaming services, we’re exposed to and captivated by all sorts of digital media. Why? Visual stimuli make facts or resources more memorable. Since 2021, video consumption among the U.S. population has grown by 7.7%, with U.S. customers “spending 454 minutes (seven hours and 34 minutes) a day watching digital media.

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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. It’s perhaps the election year.” As countries around the world – from the U.S. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and m

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Setting Sail: Navigating the Business Seas with Reputation

PR in High Definition

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. But what exactly does that mean in practical terms? I’m just about to embark on my first cruise, so it got me thinking: is there an analogy to be drawn between reputation and the art of sailing?