Trending Articles

How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes.

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Trending Sources

Answering 6 key questions about Facebook big changes to the newsfeed

Communications Conversations

In case you haven’t heard, Mr. Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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It Pays to be Cute


It Pays to be Cute. If I look to the right of my MacBook screen, there is a puppy. And not just any puppy. It’s a Husky puppy—tan, white and fluffy, pacing back and forth across the balcony at Barokas.

Buyer Persona: What Is It And How To Create One For PR Purposes


Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Thirsting for millennials’ favor, Diet Coke gets rebranded

PR Daily

The Coca-Cola Co. wants more millennials to drink Diet Coke. Amid claims that Big Soda is contributing to an obesity epidemic, the beverage company is attempting to change the narrative surrounding its products with an extensive overhaul of one of its key products. USA Today.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think.

4 Tips for becoming a better writer

Media Bullseye

During college, I tutored students in writing. I had several students who returned on a regular basis during the semester. Throughout those three months, I watched their work become stronger.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

6 ways to get your guest post published

PR Daily

Among the many tactics employed by PR practitioners—press releases, press conferences, media pitches, etc.—perhaps perhaps the most underutilized is guest articles.

The Most Urgent Challenges Communicators Must Face in the Digital Age


Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed. The post The Most Urgent Challenges Communicators Must Face in the Digital Age appeared first on Prowly Magazine. Public Relations digital PR

Does Blockchain Really Have Marketing Potential? [UML]

Sword and the Script

Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers.

What Editors and Writers Want From PR Pitches in 2018


In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more.

5 PR stunts that piqued the imagination in 2017

PR Daily

2017 wasn’t the easiest year for a company to try to break through the noise. There were a few incredible exceptions. Everybody knows about the unorthodox launch of Apple’s iPhone X (including the insane semi-accidental “animoji” karaoke videos gone viral).

Making Media Relations Connections

Shift Communications

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s J.P.

5 Simple PR Tactics to Grow Your Business in 2018

David PR Group

With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018. While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Have Some Words Become Meaningless?

HMA Public Relations

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. Click below for more]. The post Have Some Words Become Meaningless? appeared first on HMA Public Relations.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show.

IKEA ad encourages consumers to pee on it

PR Daily

If you think you might be pregnant, IKEA not only sells cribs—it also is offering a free home pregnancy test. The ad—which ran in Sweden’s Amelia magazine reads, “Peeing on this ad may change your life.”

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Amazon Sees a Winner With Streaming Football

Ron Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! Click below for more]. The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

2018 Predictions: Consumer PR Edition

Shift Communications

It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories).

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach.

How to Boost PR Campaigns With Social Data

Beyond PR

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. .