Trending Articles

Developing A PR Campaign For International Hotels

Ron Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun.

Hotels 195

Defining Your Online Brand In 2018


Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that.

Brand 78

Bits, Bytes and the Ethics of Data


Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.

Ethics 233

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

The Complete Guide to PR Stunts


Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so.

Film 131

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 167

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Agility PR Solutions

Ethics 121

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Three Ways to Integrate Audio into a Marketing Strategy

Ron Torossian

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

Brand 97

Why brands need to pay attention to Millennials’ CSR ideals now

Agility PR Solutions

ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them.

Brand 107

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Tips for Advancing Your Career in PR

Critical Mention

Advancing in the PR industry can seem daunting. But not to worry–we’re here to help! We have insider knowledge on how to successfully change your habits to emulate practices of highly successful PR pros, helping you make noticeable impact in your company and move your career ahead.

Public speaking lessons from Judge Kavanaugh

PR Daily

First impressions are important, especially when you’re suddenly in the spotlight. When Brett Kavanaugh stepped to the microphone Monday night, July 9, after President Donald Trump introduced him as his nominee to the Supreme Court, it was the first time many Americans heard him speak.

A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

Web 123

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S.

Brand 104

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Stalwart Communications Principal David Oates in Huffington Post

The Stalwart Blog

Thanks to reporter David Moye for contacting our Founder to comment on the continued Papa John's controversy. The biggest takeaway was this - you expect an apology letter to be effective if you don't actually say you're sorry. .

My Successful Social Media Strategy and Why It Was All Wrong

HMA Public Relations

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to […]. The post My Successful Social Media Strategy and Why It Was All Wrong appeared first on HMA Public Relations.

How Facebook reviews can deliver big wins

PR Daily

Facebook’s algorithm for displaying reviews can irk even the most savvy communicator. Your business can have an impressive 4.3-star overall rating, yet at the top of the home page, Facebook’s algorithm displays two one-star reviews.

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How community relations can outpace even your best media hit

Agility PR Solutions

If the early-in-my-PR-career me were looking at the current me writing this article, he would either be laughing or looking at me incredulously. In the earliest days of my career, I was a media placement machine. Getting a client placed was as simple a proposition as dunking cookies into milk.

Navigating the “political” in digital advertising

Media Bullseye

Facebook’s new political labeling rules are catching some unexpected fish in its net.

Why haven’t there been more small PR and social firms founded in the last 10 years?

Communications Conversations

I was all set to write a post I was going to title “The PR agency family tree.” ” I was modeling it after a great article in the Minneapolis Star Tribune last weekend featuring the Minneapolis advertising agency family tree.

Which brands are scoring big at the World Cup?

PR Daily

The FIFA World Cup is the biggest sporting event to hit the media all year. Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon.

What Is The Secret To Success?

HMA Public Relations

There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty. The post What Is The Secret To Success? appeared first on HMA Public Relations.

Latest profitability report shows PR rebounding from 5-year slip  

Agility PR Solutions

PR agency profitability numbers reveal a steady rebound from last year’s rate, signifying an upturn in industry growth after a few years of diminished results.

Video: James Grunig on Excellence Theory

Stephen Waddington

In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice. I discovered this interview on YouTube this weekend.

Video 78

Why don’t companies invest in training their PR and social employees?

Communications Conversations

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. The article talks about the issue from a 10,000-foot level, looking at the economy across industries.

3 summer activities for PR pros

PR Daily

Summer is in full swing—but don’t let the heat slow you down. With many communicators in vacation-mode, you might find yourself in a summer slowdown (though it probably won’t last long), so this season is a great opportunity for your organization to recharge those PR and communications muscles.