Trending Articles

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

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The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.

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Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

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MBS, and the million-dollar Saudi charm offensive you can’t ignore

Mark My Words

Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.”

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A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach.

9 social media tips PR pros can’t ignore

PR Daily

Social media has become a communications staple for all industries. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.

How micro-influencers generate 7X more engagement than those with larger followings

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Change a Law

Ron Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it.

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Looking to 2019: Planning for PR Pros

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients.

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Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

4 tips for a professional social media presence

PR Daily

Bad manners are everywhere—and these days it seems they're most often on display on social media.

Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.

Lies, damned lies and facts

Stuart Bruce

It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before.

Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google.

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7 essential marketing podcasts

PR Daily

Marketing is among the most volatile industries, making it hard to stay current. Every week brings new platforms, new ways to communicate and new guidelines to follow. It’s crucial to stay on top of trends and consumer preferences, but who has the time? Podcasts to the rescue.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

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USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement

PR News

With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued. The post USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement appeared first on PR News Blog.

The End of Spell Check?

HMA Public Relations

Spell check has provided a much-needed crutch for many adults who are not – or have never been -- great spellers. Spelling is emphasized in schools […]. The post The End of Spell Check? appeared first on HMA Public Relations.

Should communicators work to eradicate offensive speech?

PR Daily

As communications professionals, we love language and generally have a marvelous way with words. This helps us understand when not to use particular words and phrases. As a deaf PR professional, I’m already hyper-aware of the use of language around disability.

PR rebranding—here’s your guide to a successful brand reboot

Agility PR Solutions

A company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. In order to not fall behind, there are some things you are going to want to take into account when considering […].

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Making Magic at Max: Reflections on EDUMax and Adobe Max

Karen Freberg

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand.

How to move away from big (useless) numbers in PR reporting

The Resolution Blog

I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage?

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5 PR Agencies You Should Follow on Twitter

Critical Mention

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep.

7 underrated habits of workplace winners

PR Daily

What is it that separates the extraordinary from the mediocre? How can you escape the mundane middle and ascend toward a more successful career? Start by cultivating these seven underrated habits. Making your bed early in the morning. William H.

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Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc.,

Retail 101

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book.

Five Ways to Spot a Flaky Influencer

5W PR

The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here’s five ways to tell if your future Influencer is really more of a follower. Engagement rate.

6 Steps to Becoming a Thought Leader

Critical Mention

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Fear not! Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research.

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Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. Not only that, the popular video site looks poised to surpass Facebook as the second-most visited webpage in theU.S.

Segmentation vs. personalization—can your marketing use both?

Agility PR Solutions

Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.”