Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends. Christopher S.

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Trends Publicity SEO Advertising 161

Ronn Torossian

MARCH 28, 2018

Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. The post How To Master Branding in 2018 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How To Brand Branding Energy 252

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

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Trends Data-Driven PR Data System 124

Shift Communications

JANUARY 10, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed. Branded Organic Social Media Becomes Meaningless. Conclusion.

Social Media 111

Social Media Trends Video Media 111

Prowly

JANUARY 24, 2018

How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for. The post 8 App Marketing Trends to Watch Out For in 2018 appeared first on Prowly Magazine.

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Trends Marketing Mobile Tools 128

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash. Christopher S.

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Video Trends Media Advertising 96

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. Stay tuned as we look next at social media in this series! Christopher S.

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Video Trends SEO Marketing 88

PR News

OCTOBER 31, 2017

The post 4 Key PR Trends to Watch in 2018 appeared first on PR News Blog. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption.

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Trends Blogging Crisis Management Corporate 127

Communications Conversations

JANUARY 8, 2018

It’s 2018 trend prediction season! Yes, it’s that time of year when we see roughly 4,632 social media trend posts on the internet. That’s because they harp on trends that are painfully obvious. 2018 is the year video explodes! 8 social media trends to watch in 2018 from Arik Hanson.

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Social Media Trends Media Video 76

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy.

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Video Trends Media Reputation 83

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. about the pros and cons of a 40-hour workweek.

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Trends Crisis Corporate Leadership 92

Shift Communications

JANUARY 5, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media: PR Professionals Blindsided by Rich Media. Media monitoring has traditionally been focused on digesting and interpreting text.

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Video Trends Media Tools 60

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. What are your predictions for PR & content marketing measurement in 2018?

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Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Keep up with trends and use them to your advantage. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications. And, importantly, don’t forget to update the company press page.

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Publicity Brand Branding Storytelling 256

Axia PR

DECEMBER 25, 2017

Episode 13 | CPG Trends You Need to Know to Get Ahead in 2018. The short answer: Because this is CPG, where the C stands for consumer, and consumer trends dictate everything. But distinguishing between a true trend and a passing fad isn’t always easy. Alysse breaks down the current trends in CPG for 2018 and beyond.

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Trends Consumer Corporate Brand 81

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8

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Report Trends Retail Marketing 92

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Keep these three important trends in mind while you work on how to improve your results next year. These two trends will lead to the need for a new content creation model Text alone is not enough. It’s that time of year again.

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Content Marketing Trends Marketing Strategy 189

Stern + Associates

OCTOBER 26, 2017

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group. Getting the right message to the right people can be a tough proposition.

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Trends Communications Groups Strategy 60

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. appeared first on Cision.

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Measurement Tools eBook Analytics 225

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

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Trends Groups Strategy Publicity 76

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace.

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Brand Branding Retail Comparison 136

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

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Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

NewsWhip

MARCH 28, 2018

We take a look at influencer trends on Instagram. The post These are the top influencers on Instagram in 2018 appeared first on NewsWhip. Partnering with influencers, branded content studios, and even other brands can turbocharge a brand’s reach, especially on Instagram.

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Instagram Trends Brand Branding 133

Stern + Associates

DECEMBER 28, 2017

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report.

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Trends Fashion Social Media Report 54

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. This shift will accelerate in 2018.

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Measurement Creativity Analytics Groups 95

NewsWhip

OCTOBER 10, 2019

What’s trending now for upcoming holidays? The top stories for holiday trends in 2019 started as early as July this year. Top Articles for Holiday Trends in 2019. 2018 Engagements to Holiday Trends Content on Pinterest. 2018 Engagements to Holiday Trends Content on Pinterest. Katherine Ellis.

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Pinterest Trends Comparison Data 113

Agility PR Solutions

APRIL 7, 2019

For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […]. The post 6 PR trends every business needs to incorporate in 2019 appeared first on Agility PR Solutions. Since the emergence of people orientation technology (web 2.0), businesses have changed radically.

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Trends Web Reputation Technology 122

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. Its trolling of the NHS was probably a tactic in support of its larger “smoke free” PR blitz launched in early 2018. The post The Boldest PR Moves of 2018 appeared first on Crenshaw Communications.

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Real Estate Policies Corporate Healthcare 120

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

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Consumer B2C Viral Fashion 83

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

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Publicity Social Media Television Measurement 162

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

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Training Trends Media Survey 94

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. What key trends did you take away from this year’s show?

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Trends Trade Shows Community Instagram 94

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Employee advocacy. LinkedIn images. B2B platforms.

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Social Media Trends Media Instagram 156

PR in High Definition

DECEMBER 13, 2017

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. There is a term for brands using trends to create buzz – trendjacking.

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Trends How To Retail Google 59

wiredPRworks

JANUARY 3, 2018

What will be hot - or not - in 2018 marketing trends? In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. You'll learn the three key trends you need to track: influencer marketing, automation and PR. Get ready to kick off your best year ever - 2018!!

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Trends Insurance Insurance Marketing 40

5W PR

OCTOBER 18, 2018

We spoke with 5W’s B2B Tech team to get their takes on the event, and trends in the evolving digital advertising ecosystem. One of the most prominent trends in advertising today is how marketers are shifting their business and campaign strategies to become more omnichannel in order to meet the needs of today’s digitally connected consumer.

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Advertising Advertising B2B Creativity 89