Can A PR Plan Succeed Too Well?
ImPRessions - Crenshaw Communications
SEPTEMBER 17, 2019
It had all the trappings of a Silicon Valley start-up, yet WeWork was always a real estate company, with the typical risks of a real estate company, like high fixed costs and vulnerability to market cycles. Amazon didn’t turn a profit until 2017. It’s valuation promptly plummeted, and the IPO is on hold.
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