Ishmael's Corner

JUNE 27, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Irish Fans Bring Contrarian Storytelling to the Euro Cup appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content.

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Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. Ed Heil, Storyteller – May already have this coffee on the books for January!

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Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill? User Growth.

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ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

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Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Become the Storytelling Hero: Literally!

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PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

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ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

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Frederik Vincx

JULY 25, 2023

Article: How we applied the Google design sprint approach Remote user testing during a design sprint In 2016, after we reached product-market fit, I stopped with the day to day management of the company. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides.

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ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. Visual storytelling. Reuters used virtual reality, the Washington Post experimented with automated storytelling. PR Losers of the 2016 Olympic Games. PR Winners of The Rio Olympics. Ryan Lochte.

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Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

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PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

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Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

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Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. The Wall Street Journal reported last month that 14 percent of U.S. Download our Buyer 2.0

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Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. In particular, the SEO options and storytelling features captured my attention. We hope to generate curiosity and desire among people who are thinking about visiting Curacao.”

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Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. If there were ever a year that proved life is better than fiction, it was 2016. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

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Brand Branding How To Storytelling 136

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Ishmael's Corner

JANUARY 26, 2016

The Art Of Storytelling In Business Communications And Public Relations. The Grab Bag makes its 2016 debut. The post Don’t Tell Anyone About Your CIA Application, “We Messed Up” and Journalism Takes on a Marketing Twist appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 60

Journalism Storytelling Marketing Study 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!

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Contently - Strategy

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

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Flack's Revenge

OCTOBER 25, 2017

Nice bump from Best Tweeter 2016). Shareably storytelling/sharing. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Hero : Rachael Cobb (making our panel proud!). Social Tools. Pixler photo editor.

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Cision

APRIL 1, 2016

Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. It ’ s going to be a big 2016 for Instagram. In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ).

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

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Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Social Media 252

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. The 2017 Super Bowl featured several multinational brands airing ads that had either subtle or overt political messages in the wake of the 2016 presidential election.

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Communications Policies Storytelling Groups 209

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . New Approach in 2016. This is a guest post by Courtney Lukitsch.

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ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

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Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. “We are going to see more journalists build their own paid content channels – with or without backing from media outlets. PR grows more in demand.

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5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Augmented Reality (AR).

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Beyond PR

APRIL 29, 2016

With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.

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Data Storytelling Travel Engineering 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

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PRSay

JUNE 11, 2018

Along with curiosity and storytelling, we must have a knack for thinking and advising strategically. He was the 2016 PRSSA Teahan Outstanding Professional Adviser for his work with Belmont University. One of the most valuable things we provide clients is our perspective. Maybe that’s what makes it so exciting.

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Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

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