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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

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Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016.

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What We Can Learn From PR Crises

Critical Mention

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Adidas says congratulations…at the wrong time.

Crisis 68
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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. The idea was brilliant – I learned of it in Mack Collier’s book, Think Like A Rock Star (2013).

Brand 100
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How to Boost PR Campaigns With Social Data

Beyond PR

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. About Jason Edelboim.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. There is no silver bullet, but we can provide some examples, based on recent experiences.