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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. She suggested looking into Vizyx , which can build customizable dashboards, and shared this blog post that talks more about it. MeasurePR Enters 2012. Seeing as how some of us (cough, me, cough) were still easing into the new year, we didn’t have a special guest.

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications.

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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? What the #measurePR Community Thinks of 2012. New trends? Saying goodbye to bad habits? Any goals?”. Shonali kicked things off, predicting a growth in the number of those who will offer analytics.

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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

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Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Subscribe to the Cision blog to keep an eye out for the rest of this video series. . It’s interesting that since this study began in 2012, use social networks like Facebook has skyrocketed, while use of microblogging services like Twitter has only inched up a little bit.

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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. Not in a news release.