Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.

SEO 152

SEO Corporate Blogging Storytelling 152

Stern + Associates

MAY 23, 2023

Her first book, the bestselling “ The Art of Choosing ” (Twelve, March 2010), was a Financial Times and Goldman Sachs 2010 Business Book of the Year as well as the #3 best business and investing book on Amazon’s 2010 year-end list. In it, the S.

How To 62

How To Creativity Exercises Tools 62

Bad Pitch Blog

NOVEMBER 24, 2009

This is a suggestion box asking for anonymous feedback from everyone on how you can be even better in 2010. FEEDBACK: This is not your annual review. This is not a kumbaya-filled retreat. If you really love PR, this should be a constructive exercise. We’re thankful for our careers and we’re hopeful you are too.

Construction 40

Construction Exercises Industry 40

Institute for Public Relations

JUNE 1, 2023

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.

Internal 52

Internal International Communications Journalism 52

Agility PR Solutions

JULY 8, 2019

Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […]. The post Civility remains a “major” problem in America—and social media is only making it worse appeared first on Agility PR Solutions.

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Maxim Behar

JANUARY 20, 2023

The masterclass was part of a series of lectures by industry experts organised by the World Communications Forum Association (WCFA) in Davos, Switzerland, where Behar is President and one of its founding members in 2010.

Leadership 83

Leadership Crisis Meeting Industry 83

Doctor Spin

OCTOBER 9, 2023

More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Source: Hargis, M. & & Watt, John 3 Hargis, M. & & Watt, John. Organization Development Journal. 2023, September 27).

Publicity 52

Publicity Wikipedia eBook Journalism 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay.

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Comparison Advertising Advertising Reputation 296

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 113

SEO Industry Storytelling Google 113

PRSay

OCTOBER 17, 2023

Norris started The Race Card Project in 2010 as a way to make it easier for people to engage in conversation about a topic that was often complex and difficult. The premise was to write a response to this prompt on a supplied postcard and mail it back: “Race.

Storytelling 110

Storytelling Exercises Writing Meeting 110

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

Marketing 78

Marketing Community Trends Technology 78

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Measurement Social Media Blogging Mobile 133

Stephen Waddington

NOVEMBER 7, 2019

He has been the Member of Parliament for North East Somerset since 2010. "If Bridgen has been the Member of Parliament for the constituency of North West Leicestershire since May 2010. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons.

Wikipedia 86

Wikipedia Media Interviews Report 86

Agility PR Solutions

DECEMBER 16, 2019

This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. In fact, new research from Hotwire reveals […].

Brand 79

Brand Branding Trends Publicity 79

Axia PR

JULY 16, 2021

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience.

Pinterest 62

Pinterest Company How To Engineering 62

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The newsletter had very high open rates and ads performed had high CTR’s because Shankman’s personality was infused in the content. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 174

Reddit Software B2B Technology 174

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. Having the certification has greatly helped my career.

Nonprofit 93

Nonprofit Local Training Study 93

Stern + Associates

OCTOBER 31, 2023

An authority on tracking technological innovations around the world, he founded the Global Innovation Index , which has been published by the United Nations since 2010 and is used by more than 120 countries as a guide to formulate policies for enhancing innovation performance.

Policies 98

Policies Leadership Technology Groups 98

Doctor Spin

APRIL 25, 2023

More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Source: Organizational Perception Management 3 Hargis, M. & & Watt, John. Organization Development Journal. 2023, April 21).

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

The Hoyt Organization

NOVEMBER 16, 2023

They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively.

Publicity 102

Publicity Measurement Privacy Guidelines 102

The Proactive Report

MAY 1, 2017

The Barcelona Principles were first published in 2010.). I guess I must be a ‘glass half-empty” kind of girl. I thought almost half was a dismal number, but I guess we are making progress. Albeit it VERY slowly. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Wadds Inc.

DECEMBER 13, 2022

Iretomiwa Akintunde-Johnson and Blossom Deji-Folutile 20 million Africans have migrated from the continent since 2010 according to the Africa Center for Strategic Studies. The APRC report is the first global communications report from Africa, dedicated to highlighting key data in the African business and communications landscape.

Publicity 59

Publicity Marketing Survey Analysis 59

PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.

Communications 157

Communications Ethics Leadership Reputation 157

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Some are better than others, but this topic is easily the most emotionally charged discussion within the PR industry.

Measurement 60

Measurement Advertising Advertising Guidelines 60

5W PR

AUGUST 10, 2021

The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads. Finally, to drive the point home, he stated that anything would be possible if only men didn’t smell like ladies, and used Old Spice instead.

Brand 88

Brand Branding Marketing Viral 88

Mark My Words

APRIL 2, 2015

2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. Which brings us to the leaders debates.

Television 60

Television Survey Social Media Government 60

5W PR

JULY 27, 2020

Gamification peaked in 2010, then went on a steady decline for several years. They added points, leaderboards, and badges to software, and gamification became more popular than ever. Remember the popularity of Mozilla badges or games like Farmville in the early 2000s?

Exercises 97

Exercises Software Employee Training 97

Communications Conversations

JANUARY 8, 2016

To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. People were actually talking on Twitter. Having online conversations.

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Twitter Customer Service Measurement Brand 60

Maxim Behar

AUGUST 24, 2021

is also among the finalists in the PR Agency of the Year in Europe category at the Stevie awards for the fifth time, after being awarded in the category in 2010, 2011, 2015 and 2018. M3 Communications Group, Inc. Maxim Behar was also awarded with Bronze in the CEO of the Year category in 2018.

Groups 52

Groups Agency Communications Internal 52

The Proactive Report

OCTOBER 12, 2015

However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social media.

Social Media 100

Social Media Media Ethics Analysis 100

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

PRSay

OCTOBER 24, 2018

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 203

Ethics Automotive Technology Conference 203

PRSay

SEPTEMBER 9, 2019

Such a scenario presented itself to me in 2010 and 2014. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). We were a top-performing hospital.

Ethics 146

Ethics Public Affairs Government System 146

PR in High Definition

MAY 26, 2021

British unicorns grew from eight in 2010 to 81 in 2020 – incredible! Here’s the roundup of the main stories. The UK tech industry has grown tenfold in the past decade. In fact, London leads in Europe and is picking up the pace on Silicon Valley. Meanwhile, Google and Instagram have been making moves to improve diversity.

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YouTube Google Instagram Twitter 62

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). I am talking about attending an in-person conference! I was able to take away some key lessons from the experience professionally, but also personally as well.

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Conference Construction Travel Meeting 72

PR 20/20

SEPTEMBER 25, 2014

It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010. A movement is rising in businesses and agencies across the country and around the world. Strategy Technology Industry'

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Conference Technology Agency Industry 72