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New book tells the story of the closure of the corner shop

Stephen Waddington

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. It’s a social history of the local economy of a corner of York. The book is split into six sections, plotting the social history of a local economy of a corner of York.

Local 78
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In Memoriam: Judith S. Bogart, APR, Fellow PRSA

PRSay

“Throughout my career, I’ve felt the most fun and fulfilling part of being a public relations practitioner is acting as the link between a problem and a solution,” she told the Plank Center for Leadership in Public Relations in 2007. She was also active in numerous local, national and international civic groups.

Local 86
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. He has been involved with search engine optimization and internet marketing since 2007. Were they looking for baking recipes or the nearest bakery?

SEO 85
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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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“Join the conversation”–officially a dead internet phrase

Communications Conversations

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. This is what Twitter was like from about 2007-2010. I had real conversations with friends (local and far-flung). “Join the conversation.” It’s been used in countless agency pitches. And, as of Sept. In real time.

Retail 0
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Pitches That Placed: How to Pitch Travel + Leisure

OnePitch

Travel + Leisure reaches “more than 16 million travelers every month, and our team includes a network of hundreds of writers and photographers across the globe, all providing a local eye on the best places to stay, eat, see, and explore.” Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: St.

Travel 83
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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). FACT: Local media continues to struggle as well. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007. The 10 pm local news. A whole lot, methinks.