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The Superhero Solution PR Strategy

Doctor Spin

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. Promote your superhero solution intensely. Derek Halpern, who wrote about marketing psychology, named this approach the superhero solution.

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The Benefits of Earning Your APR

PRSay

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He was President of the New Jersey Chapter of PRSA in 2010, and served as President of PRSA’s Pikes Peak Chapter in Colorado, in 2006.

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Sex in the City Pitch

Bad Pitch Blog

From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. It reminds the Bad Pitch blog of Clueless. Thanks to our friend for sending this along. That said, lets do this.

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Strike Three: Adam Mazur of Rubenstein PR is OUTed for the “Who Cares” Pitches

Bad Pitch Blog

Mazur doesn’t even care if that outlet has never written about NYC real estate. Not only is a client''s new web site worthy of a news release, that news release is important enough to send to the same outlet multiple times. Let’s review his lame pitching to date. How is a new web site news and why would my blog write about it?”