Mark My Words

MAY 5, 2015

What worked for Francois Holland – an attempt to appeal to disenfranchised voters through a video of him embracing ethnic minority supporters to the sound of Jay Z’s Niggas in Paris – didn’t land so well when Cameron dabbled in his own brand of hoodie hugging. The problem with Labour’s slab is that it was all risk to no obvious gain.

Writing 60

Writing Policies Interviews Reputation 60

Cision

JUNE 22, 2015

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. In September 2001, I was working on a credit card launch for a Canadian bank. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more.

Banking 100

Banking Media Local Survey 100

PRSay

SEPTEMBER 2, 2016

And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. Getting the brand out there and everything that we stand for and everything that we built. That’s what we’re trying to do, to hit markets that make sense to grow the brand and awareness.

Sports 60

Sports Education Construction Television 60

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. As I write this, Notified is listed as a product brand, among several others, under the PR product section of the Intrado website. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. Most importantly, each time he wears the suit, he extracts value from it.

Financial 65

Financial Banking Retail Sports 65

PRSay

SEPTEMBER 29, 2016

Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City.

Ethics 60

Ethics Government Agency Creativity 60

Waxing UnLyrical

MAY 15, 2018

“For both Frank and I, the survey was an opportunity to connect in a meaningful way with our communities, and the business world on a somewhat broader scale, and establish our ‘brands’ as having an interest in making a difference as professionals,” says Lundquist. The newsletter is available online at www.nedsjotw.com.

Survey 74

Survey Industry Communications Corporate 74

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. Toyota hired Tobin to improve its image and brand among the African-American community. This marked my beginning into the PR profession. One of her most noted clients was Toyota Motor Corporation in 1987.

Conference 60

Conference Education Public Affairs Television 60

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. How long did you work in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

JULY 20, 2015

Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

Bad Pitch Blog

MARCH 26, 2009

Faced with shrinking newsroom staffs and resources, plus far heavier workloads, journalists today can’t afford that brand of cynicism. That “I’ve-heard-it-all-before” attitude doesn’t exist, at least not among journalists of any repute. No, they want help from good sources. Thankfully, in-the-know types are pushing for change.

Sports 41

Sports Pitching Trends Fashion 41

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Engaged stakeholders don’t care about a branded process or newness of an innovation, they care about how many lives were changed. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. To break through the clutter, brands are now paying influencers to reach their admirers and devotees.

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

JANUARY 27, 2010

De-Hyping David "@carr2n" Carr In October 2001 I read something in the New York Times that made me think hype was Apple’s only bet—and maybe the brand new “iPod portable music player,” as the Mac device was then known, might not be as substantial as its over-the-top pre-release made it to be.

Media 40

Media Wikipedia Journalism Print 40

PR Conversations

JULY 8, 2016

Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Additionally, LinkedIn overtly indicates existing connections between the researcher and participants. 406), which can be helpful in encouraging participation. Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155.

Interviews 51

Interviews Ethics Education LinkedIn 51

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success. I’m not saying your brand is unimportant.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

JULY 8, 2016

Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Additionally, LinkedIn overtly indicates existing connections between the researcher and participants. 406), which can be helpful in encouraging participation. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Additionally, LinkedIn overtly indicates existing connections between the researcher and participants. 406), which can be helpful in encouraging participation. Norsk geografisk tidsskrift-Norwegian journal of geography, 63, 145-155.

Interviews 40

Interviews Ethics Education LinkedIn 40

Masters in Communications

FEBRUARY 12, 2022

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. She subsequently developed her own fashion brand and became a successful businesswoman. There are potentially sinister reasons for doing this. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52