The Resolution Blog

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6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time. Don't fret! Buzzsumo. Buzzsumo is predominantly a content tool. Free trial? TalkWalker. Free trial?

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Agile working requires total theoretical change

The Resolution Blog

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey. The PR industry is too much oriented at short term needs and output, he argues. But it is still the common way of working.

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Agile methodologies are a hot topic in the PR industry right now. However, in the UK, Agile in PR has been minimal so far.

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! 2. Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. 3. We love [link]. You can even convert it back to PDF. Learn.

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Harness the Power of Influencers and Advocates

Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. When we heard about 'StoryWorks' at Ketchum, an integrated and agile team operating like a news room we had to find out more. We caught up with Andrew Jennings , an Associate Digital Director at Ketchum London to find out how the team operates.

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around. Once you do you can measure how well you're doing. Or not. Which of course is the name of the game here. If you don’t have one.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

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You know they don't need to live like this. Do your PR mates a favour & share this

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Marketing Collaboration & the Important Role of PR

The Resolution Blog

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. great idea once labeled a public relations campaign may not rely on traditional PR tactics. cool advertising initiative may have little or no paid media attached to it. Consumers don’t care about these labels and neither should marketers. For PR people, this creates a great opportunity. PR has always led stakeholder engagement.

Top 15 Free PR Ideas to Grow Your Online Business

5 tips to power your PR using tech, tools & talent

The Resolution Blog

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015. Update your brain.

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PR measurement: Get to the real numbers

The Resolution Blog

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation. Here are the slides from my talk: CIPR PR measurement event: Stella Bayles from coveragebook.com from Stella Bayles. Sign up here.

Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. the list is endless. Its a special time.

Chrome extensions to make your life better

The Resolution Blog

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the 'Coverage Book Clipper' Chrome extension, enabling you to avoid the faff of constantly copying and pasting your brilliant coverage URLS ready to be imported into coveragebook.com. Pinterest.

Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? We made a pretty nifty tool to help with this, you may have heard of it, it’s called Answer the Public. It’s free and for everyone to use because we’re kind like that!

How to Identify the Influencers You Need to Engage

How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now. It’s a subject I’ve thought and talked about and delivered against. A lot. But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should.

Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! What mix of skillets are behind your success? Do you follow a creative process? Everything.

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Official announcement from Twitter: Share count data no longer available

The Resolution Blog

It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform. How does this impact coveragebook.com?

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So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for. However, we are under no illusion that everything can and should be automated. Relationships cannot be automated. The insight behind these facts cannot.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do. But of course, we don't live in an ideal world. So far so good.

Learn how to save hours creating your coverage reports

The Resolution Blog

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool. Register for the FREE webinar here. Update social metrics. Include campaign visuals.

How to secure bigger budgets using coveragebooks

The Resolution Blog

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign. You’ll need to get your boss, your bosses’ boss and your bosses’ bosses’ boss to read and engage with your report. And that’s a divider.

Changes to coveragebook.com pricing plans

The Resolution Blog

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week. We’ve become somewhat obsessive about this. We now very lucky to have over 600 loyal customers worldwide. So much.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Inside Innovation : Manifest LDN & NYC

The Resolution Blog

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. What is the Manifest manifesto? Maintain a healthy disregard for the impossible.

Execs and juniors - Treat ‘em mean keep ‘em keen?

The Resolution Blog

Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them with the principles and work ethics that are your core values.

Answer The client - how this free Analytics tool also provides valuable insight

The Resolution Blog

“What happened after the coverage went live?” ” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?” ” Does the above sound familiar? Our aim has always been to try and make your lives easier. Brilliantly simple measurement.

Introducing 'Answer The Client' - A New Free PR Coverage Analytics Tool

The Resolution Blog

From the makers who brought you Coveragebook.com and Answer The Public , we have a brand spanking new tool… Answer The Client! See what we did there?). Have you ever wanted to know how much traffic your campaigns sent to your target website? Have you ever even tried to log into analytics to find this out? Google Analytics is overwhelming and confusing isn't it? Go on try it for yourself!

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses. Thursday February 11th, 2016: 4pm GMT, 11am EST, 8am PT. To book your place, sign up here. Be quick!

10 memorable moments from our first year (2015)

The Resolution Blog

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier. 2. In May, we joined the #PRStack community.

How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. From the nationals to Country Living all the way through to parenting blogs. ManOnTheMoon.

futureproofing.now

The Resolution Blog

I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working. The PR industry, especially in the UK has been guilty of negative navel-gazing in the past. Wow, what a confidence bashing we took. Automation is no longer a buzz word.

Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office. Although we love where we work, we agreed it might be time to try something new. We started by taking our team stand-up meetings outside. Success! So we tried more.

#PRstack: Using Google Trends to prove audience action

The Resolution Blog

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? I can prove it to you now with Google Trends. An example. The exact time of the Always campaign went live.

How to make a PR portfolio in minutes using SlideShare & Coveragebook.com

The Resolution Blog

It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to shine.as it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on thinking about what to say. Get your best bits of coverage on LinkedIn now. Just in case.

Simple lessons from Agile for PR Teams

The Resolution Blog

I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product ( coveragebook.com ) I must have read it at least 10 times. It’s packed full of wisdom. My favourite page right now is about the value of ideas vs execution from the point of view of Derek Sivers.

My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph. Even if they cannot run or kick they lay down with their grey-coloured neck flat on the ground to camouflage themselves (possibly where their legend comes from).

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5 New PR Tools That Crush It

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Without further ado, here are the top tools, ranked in order of strength: 1. CrystalKnows: Frighteningly, Crystal really does know.