How I used SeeDepth to Improve PR Measurement
JANUARY 12, 2017
By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.
2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros
JANUARY 26, 2017
By Seedepth. PR measurement has long been an outcast in marketing dashboards.
Media Monitoring is Not PR Measurement, And PR is More Than Media
JANUARY 11, 2017
By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.
4 Ways Analytics Tools Improve PR
MAY 10, 2016
By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.
Harness the Power of Influencers and Advocates
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Measurement Month: The Barcelona Principles
SEPTEMBER 7, 2016
By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance.
Why Successful PR Agencies Invest In PR Tech
JANUARY 14, 2016
By Christine Perkett. It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves.
Learn From The Best In PR Measurement & Analytics
JANUARY 15, 2016
By Seedepth. . Wondering how PR measurement has evolved over the years? Confused about how scorecards work, why benchmarks are important or what PRTech tools can do to improve your PR results?
PR Measurement Advice From The Client
JANUARY 10, 2017
By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.
Top 15 Free PR Ideas to Grow Your Online Business
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Masters In Marketing: Wendy Marx, Marx Communications
DECEMBER 17, 2015
By Susan Sweenie. For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications. For the last 20+ years, she has served as president of Marx Communications, which has helped numerous companies become industry icons.
5 Scary PR Measurement Mistakes
OCTOBER 25, 2016
By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!
The State Of Journalism, How It Might Evolve, And How PR Can Help
JANUARY 31, 2017
By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.
Hire The Right Team: SeeDepth CEO To Speak At Bullhorn Engage
MAY 26, 2016
By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees. It’s the only conference of its kind. that brings together practitioners, industry experts, and innovative business leaders.
Don’t Be Scared of PR Measurement
OCTOBER 30, 2015
By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working.
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
7 Keys To Better PR Measurement
SEPTEMBER 17, 2015
By Seedepth. Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.”
Should Your Business Hire A PR Agency Or DIY?
FEBRUARY 15, 2017
By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix?
5 Ways To Motivate Your PR Team
APRIL 18, 2016
By Seedepth. It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage.
Six Easy Ways To Improve PR Client-Agency Relationships
MARCH 4, 2016
By Seedepth. There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
6 Tips On Being A Better PR Agency Partner
NOVEMBER 10, 2015
By Seedepth. The revolving door swings often in the PR industry, with new VPs or CMOs going in and out, often bringing in their preferred vendor partners or team.
Without Honest Analysis, PR Measurement Is Meaningless
JULY 29, 2015
By Christine Perkett. The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great!
PR, Branding and Positioning to Take on Goliath
NOVEMBER 14, 2016
By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16.
How To Show PR’s Value: Meet Us At PR Summit Austin
FEBRUARY 16, 2017
By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. Titled, “ Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico , Co-Founder of Eventhero.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution.
3 Ways To Shift Your PR Measurement Mindset
OCTOBER 17, 2016
By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business.
Measuring the Value of PR Connections
OCTOBER 5, 2016
By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network.
PR Measurement: Tracking Coverage Drivers
SEPTEMBER 26, 2016
By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success?
Masters in Marketing: Cheryl Gale, March Communications
MARCH 7, 2016
By Seedepth. Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” ” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S.,
2016 Challenges and Opportunities in PR Measurement
FEBRUARY 17, 2016
By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England.
Why Do You #LovePR?
FEBRUARY 12, 2016
By Seedepth. With Valentine’s Day upon us, love is in the air. We’d like to know, why do you # LovePR ? Please hop on over to our Facebook page , give us a “Like” and join the conversation!
SeeDepth, Cision and Meritus Media Today’s #MeasurePR Guests
DECEMBER 8, 2015
By Seedepth. Happening right now! Today’s #measurePR Twitter chat features our CEO, Christine Perkett, with Sally Falkow, Author of SMART News and Heidi Sullivan of Cision and is hosted by Shonali Burke.
NOVEMBER 24, 2015
By Seedepth. Wishing a Happy Thanksgiving to our U.S. customers and partners. Thank you for your business! The post Thank You! appeared first on SeeDepth PR Analytics Platform. Events SeeDepth Thanksgiving
Masters in Marketing: Jeff Drew, fama PR
SEPTEMBER 11, 2015
By Seedepth. Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations.
Masters in Marketing Interview: Paul Furiga, WordWrite Communications
JULY 28, 2015
By Christine Perkett. Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University.
Six Things That Haven’t Changed About PR
JULY 15, 2015
By Seedepth. The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics.
Protected: SeeDepth Quick View
JUNE 15, 2016
By Seedepth. This content is password protected. To view it please enter your password below: Password: The post Protected: SeeDepth Quick View appeared first on SeeDepth PR Analytics Platform
Masters In Marketing: Ron Trahan
JUNE 24, 2015
By Susan Sweenie. From English teacher to journalist, author to public relations counselor, Ron Trahan has been a professional communicator for nearly four decades.
2015 World PR Report: Concerns Around Media Relations And Measurement
JUNE 22, 2015
By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.