Maxim Behar

MARCH 27, 2024

Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness. Host (Viktor Dremsizov): There is no time for reconciliation. Another request from GERB/SDS to PP/DB expires today. We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracti

Government 64

Government Conference Television Social Media 64

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Practically all possible ones - additional health insurance, sports cards, etc. Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible.

Groups 105

Groups Communications System Employee 105

Maxim Behar

MARCH 14, 2024

"There's no way!" is a phrase that exists in every language, but it sounds pretty imperative in Bulgarian. In other words, it sounds like the world has ended, and we are declaring its end. However, recently, life has taught us something different that our society is beginning to accept and is rapidly bringing us closer to Europe. And it is - for every problem, there is always a solution, and the lazy "there's no way" is beginning to sound archaic and completely out of touch with time.

Course 59

Course 59

Maxim Behar

MARCH 14, 2024

Petya Dikova: Mr. Behar, we are glad you are our next guest. Let's start, perhaps, with the general question. Are you excited about the Oscars? Do you have a favorite? Have you watched any of the nominated films for Best Picture? Maxim: Now. first, I'm excited about Peter's birthday. Peter Bakardzhiev: It's almost over. Just a little more. like this, so.

Film 59

Film Industry Television Technology 59

Maxim Behar

MARCH 14, 2024

Host (Desislava Zhablyanova): You made quite an exciting duet last year. We could even say that three people participated because you sang together with Misho Shamara, a Bulgarian rapper, and his son. As circumstances unfolded towards the end of the year, it reached the top spots in the American charts. What do you credit this success with? Maxim: I have no idea.

Film 59

Film Radio Social Media Writing 59

Maxim Behar

MARCH 13, 2024

What are the most valuable skills for a PR expert against this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly!

Corporate 59

Corporate Social Media Writing Course 59

Maxim Behar

MARCH 12, 2024

"The Global PR Revolution" by Maxim Behar , a globally renown PR professional, has reached the top of BookAuthority ’ s ranking for the " 20 Best PR Books of All Time." BookAuthority is among the most prestigious global book rankings, based on recommendations and ratings from notable businessmen and entrepreneurs such as Elon Musk, Mark Zuckerberg, Jeff Bezos, Warren Buffet, Bill Gates, Tim Cook, Jack Ma, and Richard Branson. " I am happy 'The Global PR Revolution' continues to receive su

Handbook 59

Handbook Internal International Social Media 59

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

Ethics 64

Ethics Social Media Local Corporate 64

Maxim Behar

FEBRUARY 26, 2024

Host (Mihail Dyuzev) : Good morning, Bulgaria, wherever you are. February 23rd. It's Friday. Alongside my colleague Raychev, we're delighted to welcome friends, I can confidently say, into the studio. Let's start with the lady first, though. Veneta Pisarska, welcome! Veneta: Hello! Host (Mihail Dyuzev): And Maxim Behar! Maxim: Good morning, Darik!

Hotels 59

Hotels Travel Film Radio 59

Maxim Behar

FEBRUARY 22, 2024

We don't need fake news or, in the outdated Bulgarian language - false news. Or, more precisely - I even would like them to be false. We are listening to real news - not from anywhere these days, but from the real parliament. Insults, almost curses, mocking comparisons, offenses, light and quite heavy, stomping on tables, and fierce threats. The Bulgarian parliament has become a place that no one today can believe - and we, the hooligans from the neighborhood gardens, behaved much more politely

Comparison 59

Comparison 59

Maxim Behar

FEBRUARY 21, 2024

Take a look at your watch. Carefully. It’s already five minutes to midnight. Tomorrow is just five minutes away, and the morning after is coming in a few hours. Changes are coming faster than ever imagined, even in our most radical forecast. Our lives will never be the same. Nor will our businesses, relationships, outlook on the world, values, rules, or future moments, good or bad.

Financial 59

Financial Crisis Leadership Conference 59

Maxim Behar

FEBRUARY 20, 2024

RIP, Press Release! 1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. To be more precise, His Majesty the Press Release has been dying — a relatively slow death, but a death, nonetheless. And there is no coming back. Thanks to the social media revolution, we are in the afterlife.

Social Media 59

Social Media Facebook Airlines Web 59

Maxim Behar

FEBRUARY 19, 2024

The first question I asked myself after I decided that we should all work remotely at the beginning of the pandemic, and to which I still do not have an answer with 100 percent certainty, was how to forge a team online. We are working more, creating, innovating, having good ideas, providing quality services to our clients, and being available for more time.

How To 59

How To Education Travel Employee 59

Maxim Behar

FEBRUARY 19, 2024

Host: Welcome to the channel of the Solar Academy Bulgaria! Today, we have a unique and exciting episode ahead of us. We will meet one of the most successful people in PR and communications. Our special guest will be Mr. Maxim Behar. He is the founder and CEO of M3 Communications Group. It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year.

Energy 59

Energy Communications System Hotels 59

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. The term “PR” has sometimes been equated with propaganda and manipulation of the public. Yet, actual professional PR was never conceived as a propaganda tool! Delivering precise, engaging, honest, and understandable news is not propaganda.

Corporate 59

Corporate Government Advertising Advertising 59

Maxim Behar

FEBRUARY 18, 2024

Host (Lora Indzhova): We are stepping onto the political field now, and in the next few minutes, we will walk through it with PR expert Maxim Behar and Assoc. Prof. Evelina Hristova is also a PR expert and lecturer. Hello and welcome! Maxim Behar: Good day! Host: We started talking before discussing what we see happening in our dear country. We have earthquakes in the judiciary, and some monstrous things are being said.

Television 59

Television Tourism Policies Strategy 59

Maxim Behar

FEBRUARY 15, 2024

Home from the Office. Or off to Starbucks Within just a few days, the changes caused by the coronavirus pandemic have been numerous. I need to have the pretense of being an actual historian to safely allege that the world has never changed so drastically in such a short period after reading so many books and reports. Yes, that is correct, within just a few days.

Travel 64

Travel Meeting Skype Hotels 64

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. What followed was a tsunami of anger on behalf of many press professionals.

Newspapers 59

Newspapers Print Media Social Media 59

Maxim Behar

FEBRUARY 4, 2024

I read constantly and extensively. I focus on short articles or posts daily, both early in the morning and late at night. However, I try to read between the lines and step into the shoes of the person who wrote them. I often succeed. As for books, I primarily write; in the last three years, I've published five. When I do read, I prefer using my Kindle, especially during long flights.

Storytelling 40

Storytelling Writing Social Media Brand 40

Maxim Behar

FEBRUARY 1, 2024

According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants. However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, this access still lacks our free movement within the Union. That's why I believe it is logical for it to be a dream not a mirage in the distance.

Wikipedia 59

Wikipedia Internal International 59

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JANUARY 28, 2024

"Who do you think you are to tell me…?!” I don't know if this phrase exists in another language, but in Bulgaria, it is not an expression of pride or self-confidence but rather a complete misunderstanding of the word "ego." Often, we associate it with pride, even in my business – public relations, someone might compare it to "branding." But nowadays, it's just a display of insecurities and nothing else.

Brand 59

Brand Branding Publicity 59

Maxim Behar

JANUARY 28, 2024

Host (Jivko Krustev): AI is already a part of our professional daily life. We put a lot of hopes in it, and many of them are justified. The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

JANUARY 18, 2024

Host (Lora Inzhova): We are entering the political arena, the National Assembly in the building of the Council of Ministers, metaphorically of course, together with the PR experts Maxim Behar and Prof. Alexander Hristov. Hello, gentlemen, glad to see you! Maxim Behar: Hello! Host: I must confess to our viewers that before going on air we spoke about how the situation seems very calm, with a focus on rotation, possible changes in ministers, and even the upcoming EU Elections.

Government 59

Government Ethics Interviews Course 59

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO. The book will be available in English on Amazon and the official website beharbooks.com. " Many things have changed in the modern world in recent years, especially in the PR business, but despite all the changes, ethics

Ethics 59

Ethics Education Groups Industry 59

Maxim Behar

JANUARY 16, 2024

Maxim Behar, a Bulgarian entrepreneur and M3 Communications Group, Inc. CEO takes to top spot of the global platform Thinkers 360 of its annual PR ranking. He is the only professional to achieve the highest score of 100 points, surpassing PR experts from around the world. "I am extremely happy; this is undoubtedly a recognition for my entire team at M3 Communications Group, Inc., whom I highly appreciate and for whose support I am grateful," said Behar.

Groups 59

Groups Interviews Video Social Media 59

Maxim Behar

JANUARY 14, 2024

If you look closely at what's happening on your TV screen, it's easy to see that gambling ads, in all their forms, dominate. And - of course - those for medicines. But if we assume that the latter have occupied the space for the last thirty years constantly and invariably, then the gambling avalanche is already becoming quite suspicious. Well, of course, the media also must live, pay salaries and - if it can - develop.

Course 59

Course Advertising Advertising Media 59

Maxim Behar

JANUARY 11, 2024

Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. and our speaker is Maxim Behar. Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JANUARY 8, 2024

Host (Laura Indzhova): We are back in the plenary, rather on the political terrain, today with PR expert Maxim Behar. Hello and welcome. Maxim Behar: Good afternoon. Host: Ahead of the holidays and at the same time against the backdrop of what we are seeing in the plenary. Maxim: I am watching with disgust, as I guess 9 out of 10 Bulgarians are. Host: Is there no interest?

Interviews 64

Interviews Course YouTube Government 64

Maxim Behar

JANUARY 4, 2024

Many years ago, at the dawn of the free market in Bulgari, I was editor of a wonderful daily newspaper that still evokes interest on the few remaining newsstands. Back then no one had any concept of free and (for its years) modern journalism, and almost without exaggeration we would stop young people in the streets and ask them if they were looking for work and wanted to study.

Newspapers 59

Newspapers Journalism Study Marketing 59

Maxim Behar

DECEMBER 11, 2023

I have traditionally had a very warm relationship with all the Spanish ambassadors in Sofia for the last thirty years. And not only because the city of Bejar is in Spain. There is some kind of heredity probably in this relationship, a kind of tradition to always be on the list of the first couple of people that every new Spanish ambassador must meet.

Advertising 59

Advertising Advertising Tourism Meeting 59

Maxim Behar

DECEMBER 6, 2023

In this over-commercialized world, possessions have gained the status of a cult. To earn, to buy, to live better, to save for rainy days and even for white days. I can't judge whether this is good or not. At the end of the day, everyone's goal is to live better, and different people bring different meanings to that concept. For many, even more books and time to read them is the only criteria for a better life.

Government 64

Government 64

Maxim Behar

NOVEMBER 22, 2023

Host (Flora Stratieva): There has been an increase in the usage of AI and technology among PR professionals in order to improve the work and achieve more impactful results.Precisely because artificial intelligence is becoming more widespread in the PR industry, it is important to establish rules and guidelines to ensure its ethical and responsible use.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Maxim Behar

NOVEMBER 20, 2023

Subsidy turns out to be the key word for the market in Bulgaria. Whether it comes from the municipality, the state or EU funds is now irrelevant. People I know, and you know, no longer lift a finger to do a job if there is no subsidy. To put it another way, if there is no money, which nobody returns and nobody reclaims. In agriculture – howl for subsidies, if there are none - come on with the tractors and close the roads.

Agriculture 64

Agriculture Marketing Creativity Industry 64

Maxim Behar

NOVEMBER 19, 2023

The world is crazy about artificial intelligence. In every second business conversation, customers and suppliers explain to me how they can do their job just like that, quickly, with just a few lines in the field of another software and their task is already solved. I'm not disputing - in many ways this is a tremendous advantage. However! There is no way that this advantage can serve us without natural intelligence - the ideas, the creativity, the education, the experience.

Software 64

Software Education Creativity 64

Maxim Behar

NOVEMBER 15, 2023

Host (Kamen Vodenicharov): The show in which we have popular Bulgarians as guests, and you can ask all of your questions concerning them. Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

NOVEMBER 14, 2023

We live in a very different time from all the different times we have lived in before. And it's not just the pandemic, the recession and the new younger generation that are causing this change. Rather, it is the new communications, mainly social media, which in a few months have collapsed the borders between countries and made it one big open world.

Employee 59

Employee Social Media Strategy Communications 59