We Asked Today’s PR Influencers: What is #CreativePR?
FEBRUARY 16, 2016
This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic. Those days are over.”
Why Media Relations is More Important Now Than Ever in PR
JANUARY 8, 2016
[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. broadcast, or for the paper. Now, it’s not that simple.
Why Training Your Employees on Personal Branding is Good PR
MARCH 15, 2016
[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too. So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why.
PR 2020: What will it be like?
FEBRUARY 4, 2016
[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry.
Reverse That PR $H#T
FEBRUARY 11, 2016
[By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”. dismissed, made to feel inferior, downgraded, lower in rank/status. But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR is about to have it’s day in the sun. YEAH IT IS. Go us. Ready?
Nasdaq to Acquire Marketwired
FEBRUARY 12, 2016
Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers. We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents.
5 Steps to Creating Your Influencer Marketing Program
MARCH 17, 2016
No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web? Getting one or two influential content creators on your side can be game-changing for a brand. Identify the right influencers for you.
Top 15 Free PR Ideas to Grow Your Online Business
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Back to Basics: Press Release “Musts” To Check For Before You Submit
MARCH 29, 2016
Mu. [By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). Aside from structure and content, there are certain essential elements of a release, from an operational perspective, that are worth reviewing.
Optimizing Your Content in the New SEO Environment
DECEMBER 9, 2015
[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. This is a major problem for press releases.
Are Websites Still Where Your PR Focus Should Be?
APRIL 14, 2016
[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro? While all of these channels are terrific, a brand or company website is still the place where you should be sending people. Click To Tweet.
Self-Imploding Brands & Missed Trust Signals
JANUARY 26, 2016
[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. They just launched a new spin-off product that sounded fantastic and they wanted feedback, so I subscribed. Hello??)
#CreativePR: Tools That Give You An Edge
FEBRUARY 23, 2016
This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter.
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
5 New Year’s Resolutions for PR Professionals in 2016
JANUARY 5, 2016
Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year. However, setting goals at the start of January can be helpful – and not just because “everyone’s doing it.”. So, why not take the plunge?
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But we also know that many of those same influencers are barraged with 50-100 pitches a day – and some of those pitches are stand-outs. In other words, you don’t pitch. The results?
#CreativePR: Measurement and Data-Based Insights
MARCH 22, 2016
This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In Neither is a good alternative.”.
Why Blab Should Be Your Channel of Choice for Thought-leadership
MARCH 3, 2016
[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following. It’s also an app that you should be downloading now. What makes Blab that much better than a Facebook video or Snapchat? Think again.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
Capture viral behavior with strange projects
APRIL 21, 2016
[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means. And they won the day doing it. This is not a universal thing.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now). Pitching on Twitter can absolutely be done — but there’s a right way to do it. You can still add value. Send over your pitch.
Inside Podcast Promotion
APRIL 12, 2016
[By Aaron Broverman]. Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. population in 2006 to 33% in 2015 — a current total of 155 million Americans.
How Focus Groups Can Help Your PR Plans
MARCH 24, 2016
[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign. By now, many brands have discovered that investing in research about a new product, different markets, or among clients and champions, can bring great rewards and help shape a brand’s future. Not always. Let us know!
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution.
How to manage a global PR team with effectiveness
APRIL 8, 2016
[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences. But, working in multicultural teams can also offer many rewards and benefits. One of those points is relying on a diverse network of people to gain ideas.
How to Evolve with the 2016 PR Trends
FEBRUARY 26, 2016
[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Let’s take a look at some, combined with a few of my own observations. Content Strategy is Vital.
How to Get Started With Twitter’s Curator Platform
APRIL 6, 2016
[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. Enter Twitter Curator – a platform to display tweets, links, and rich media in a way that the entire collection tells one coherent narrative. You should try Medium, which is for that specific purpose.
Writing Inspiration Roundup: Our Top Writing Posts of 2015
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Top PR Blogs You Should Be Reading . The History of the Boilerplate and 7 Tips on Writing One.
#CreativePR: Brainstorming for Ideas
MARCH 8, 2016
This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Communications professionals know that there’s no shortage of offerings all around us. Prep your team for success .
How IROs Leverage Digital Technology
MARCH 31, 2016
Marketwired recently participated in IR Magazine’s West Coast Think Tank, an invitation-only forum where senior investor relations officers congregate to discuss timely topics. In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media.
Should Apple Watch be a focus of your PR efforts?
FEBRUARY 18, 2016
[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing. If not for the iPod, music may not have the reach that it does today. The iPhone changed the way we think about mobile. The iPad?
Digging Deeper: The Power of Niche Influencers
APRIL 26, 2016
It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper. Why “go niche” in your searching efforts? Beyond the first tier. Start where you are.
Blaming Social Media is Always Bad PR
APRIL 28, 2016
[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block. Social networks have taken the world by storm. tell my kids it’s like Fantasy Land.
Choosing Content Formats: Are you sure that article shouldn’t be a list?
MARCH 10, 2016
[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content. Well, the numbers do sometimes lie. Click To Tweet. How do you decide?
Providing Value as a PR Pro
MAY 5, 2016
[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time? Working to get a new client or fostering growth with a current one. But, providing value shouldn’t be a fleeting thing.
#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships
JUNE 2, 2016
[By Lisa Davis}. Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. WATCH VIDEO ]. WATCH VIDEO ]. WATCH VIDEO ]. Thanks for watching.
How to Make the Most of Your Owned Content
MAY 3, 2016
You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Content pieces like these are your valuable owned content, and each piece takes a ton of work to create and to get distributed. ways To make the most of cobblestones: .
The Future of Twitter
The Proactive Report
FEBRUARY 24, 2017
The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16. Lee Odden.